You've heard the call to do extraordinary things. To leave a benevolent legacy on people and the planet. Our mavericks share that vision — and more importantly, they're making it happen. PURE brings your individual power together, shaping conversations and forging connections that put weight behind the issues that matter. Because you can’t Change Worlds alone.
CONNECT AND REUNITE
Connecting with your fellow PUREists is key to building lasting relationships. But networking doesn’t have to mean forced gatherings - get ready for off-the-cuff conversations with the most successful leaders in travel, both on and off the showfloor. These are sparked at our annual Community Project, lunch breaks, and at our famous PURE parties.
BOOST YOUR BUSINESS
Bolster business opportunities with meetings that are well worth your time, where every conversation produces new possibilities. Fill your diary with up to 45 meetings with the most relevant names from our handpicked community, so that you can open new avenues, learn to profit while protecting the planet and help travel be a force for good, together.
SUPPORT LOCAL MOROCCAN COMMUNITIES
We know our community wants to do more to make the world a better place, which is why we arrange for our mavericks to roll up their sleeves and take part in our annual Community Project. PURE 2025 saw our biggest turn out yet, as we came together to Change Worlds in the Atlas Mountains. Part of our annual revenue always goes straight to our partner charity, Education For All, too.
Who willI meet?
AN INTIMATE SELECTION OF EXPERIENTIAL TRAVEL PROFESSIONALS
PURE is a highly curated selection of only directors, business owners and senior decision makers because those are the best people for getting business done. Our community of pioneers are passionate about collaborating to create unique travel experiences; about sharing ideas, inspiration and innovation; about Changing Worlds, together.
Media
At PURE you’ll have a chance to meet 50 of the world’s most renowned travel journalists, writers and influencers, representing the very best international travel media.
* in attendance at PURE 2025
"For experiential businesses, I have never attended a better event. The 20 minute meetings give you space to connect and present in a tailored way. The parties and Open House expand networking possibilities and there is a great sense of community. It’s an event with like minded individuals, genuinely pursuing a better way of travelling." SERGIO TAVERAS, BONVIDO
"Thank you for hosting the best travel event I have ever attended! And for giving me the opportunity to discover some truly special new product, as well as all the in-person connections made throughout the week – so vital for building meaningful, long-lasting partnerships. You've created a space to spark ideas, fuel creativity, and challenge us to rethink the way we do business. Your ability to host truly out-of-this-world, unforgettable experiences is second to none."
LAUREN AINSLEY, BLACK TOMATO
"PURE is by far the best show to reconnect with industry game-changers in an environment that allows for more meaningful conversation and connection. The show is great for both positioning your property with the highest functioning hotels in the world, but also driving revenue." JOE OGDIE, THE LODGE AT BLUE SKY
"Once again, you have created an inspiring and beautifully curated event that perfectly reflects the spirit of experiential travel. PURE has established itself as the benchmark in the industry: a unique space where authentic connections are made, innovative ideas emerge, and transformative experiences are celebrated. Each edition raises the bar even higher, and 2025 has been no exception. It is a privilege to be part of the PURE community, and we look forward with excitement to next year!" JUDITH MARMOL, BESTOURS S.A
"It’s been a brilliant show and I can’t tell you how much we appreciated being here. For us to start our brand journey here means a great deal. It’s the perfect platform for our new experiential family brand and we couldn’t honestly have asked for a better place to launch it." CAROLINE BURKE, TENGILE RIVER LODGE
"This 2025 edition felt even more vibrant and enriching than the previous ones. The moments of free time allowed me to make the most of my schedule, and my “Black Book” has been enhanced with some true gems. I return with the feeling of having taken part in a truly inspiring edition—and for that, I am deeply grateful." BERNARD FROMAGEAU, HAUT TOURISME