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CONFERENCE 2013: NEW FRONTIERS, NEW CHALLENGES
Every year the PURE conference spearheads a revolutionary way of thinking by getting imaginations fired up and sparking conversations, with the ultimate goal of driving businesses in exciting new directions. For 2013 we’ve taken inspiration from the true mavericks of experiential travel – those who leave boundaries in the dust. Our theme is ‘New Frontiers, New Challenges’.
The travel industry is changing. Today’s wealthy, sophisticated traveller seeks powerful and immersive experiences; the over-commoditised cookie cutter offerings of traditional luxury will no longer do. So, where should we venture next? Into the unknown, of course – and PURE is leading the way.
"As humans we thrive in pushing boundaries, whether they are territorial, physical or emotional. We want to explore the reasons why and ways in which travellers do this. The ‘New Challenges’ element puts into perspective the fact that the more mankind breaks into new territory and fragile eco systems, the more it is our responsibility not to damage them.” – Serge Dive, Founder of PURE
We’ve devised a stellar lineup of thought leading speakers, bound to shake up everything you thought you knew. Taking place on 11 November 2013, the conference is open to everyone invited to PURE, so make sure you don't miss out! After all, if you want to push boundaries, first you have to break them…
Oceanographer, explorer, author, lecturer and all-round conservationist icon, as a young woman Sylvia Earle had to fight unfavourable 1960s odds to be allowed to join ocean expeditions at all. She has since blown all mention of odds out of the water by putting her name next to titles including chief scientist of NOAA, founder of Deep Ocean Exploration and Research Inc., founder of Mission Blue and SEAlliance and chair of the Advisory Councils of the Harte Research Institute and the Ocean in Google Earth. With her fervid commitment not only to protecting the world’s oceans, but also to finding new and innovative ways of doing so, Sylvia Earle has made pushing boundaries something of a vocation.
As President of Space Adventures – the first company ever to send private travellers into space – Tom Shelley is literally and figuratively going where no man has gone before. He joined Space Adventures in 2006 as the Vice President of Sales and Marketing, focusing on the development of the orbital spaceflight programme, before being appointed President in June 2010. This is a man who understands that muttering about innovation isn’t enough. Today’s exacting high-end traveller has an insatiable appetite for adventure and it is up to the experiential travel industry to deliver more than they ever thought possible, and then more again.
By swimming in vulnerable ecosystems, Lewis Pugh aims to highlight the impact that humans’ actions have on our oceans. He is a firm believer that it is within our power as humans to make a positive impact on our planet and is a leading figure in efforts to protect our oceans – in 2010, the World Economic Forum named him a Young Global Leader and in 2013 the United Nations Environment Programme appointed him as Patron of the Oceans. Aside from being completely in line with PURE’s High Emotion, Low Impact motto, Pugh’s suggestion that the sense of achievement and purpose you get from doing something you love makes nothing seem impossible is an inspiring message to us all.
HOW IT WORKS
- CONNECTIONS, CONVERSATIONS & CELEBRATIONS: what’s PURE 2013 all about... More
GUEST LISTOur handpicked guest list makes make PURE the most sought-after event of its kind, find out who's in... More
VENUEAn event with the scope and ambition of PURE demands an equally innovative and dynamic venue... More
AWARDSThe hunt is on to find the heroes in Experiential Travel are you making the difference? ... More
TECHNOLOGIESWe provide our PUREists with some of the world’s most high-tech networking technologies... More