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CONFERENCE 2014: REAL PEOPLE, UNREAL EXPERIENCES
As the proverbial notion of a ‘bucket list’ gains momentum, the concept of experiential travel is in danger of being tainted by egotism and ostentation. In direct response, we’re stripping back the superfluous and going back to basics: PURE’s 6th Edition will celebrate ‘Real People, Unreal Experiences’.
‘Real People’ are open-minded and unpretentious; they have a thirst for knowledge, a strong moral conscience and a desire to explore. Real People reject mundane and stuffy traditional constructs of luxury in favour of meaningful, life-enriching experiences.
Whether it’s something as epic as witnessing the curvature of the earth from Space, or as simple as spending time connecting with family, ‘Unreal Experiences’ are those poignant, pivotal and deeply personal moments that shape who we are and who we could become. Unreal experiences speak of a deeper understanding and previously undiscovered possibilities.
With the help of a handful of awe-inspiring speakers, we’ll be discovering why both ‘Real People’ and ‘Unreal Experiences’ are necessary elements of the life-enriching travel equation at the PURE Conference 2014 – held on the first day of PURE 2014 and open to all PUREists. Hold on to your seats, because the line-up will be revealed in the run-up to the show on this page and in PURE’s monthly edit: The PUREist (sign up here).