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Today’s luxury traveller seeks an experience more authentic than what traditional luxury has typically provided. While still united in their desire for rarefied high-end, quality offerings, they want culture, understanding and exclusivity - to get under the skin of a country, experience the culture, and embark on a journey of self-discovery with life-changing results.
PURE is the only event in the travel calendar to bring together the most vibrant, exciting and visionary members of the Experiential Travel elite.
1) HIGH EMOTION, LOW IMPACT
PURE believe in authentic, socially responsible travel. Ethically sourced experiences that are sensitive to native people, customs and environments, and give back to the communities they interact with. PURE supports buyers & suppliers who adhere to this code of conduct. Small footprints, real people, exceptional experiences.
2) TRAVEL SHOULD BE LIFE ENRICHING
An exceptional travel experience can change your life. PURE sifts through the bland and benign to find those that really do. It’s a busy market, but we’ve decluttered it, and given a voice to those who are offering genuinely transformational experiences.
3) REPRESENTING THE UNDERREPRESENTED
Often the most powerful experiences are offered by smaller, independent providers. These ‘off the beaten track’ lodges, hotels and suppliers may not have a whiz-bang website, huge marketing budget, or countless reps working for them, but we’ve hunted long and hard to find them. These genuine, uncommoditised suppliers are what PURE is all about.
4) REPRESENTING THE TRAVEL INDUSTRY
We believe in the importance of the Travel Agent & Tour Operators. Our Private Travel Designers are irreplaceable in their ability to provide an unsurpassed personalised service; they manage the most complicated of international logistics and find the world’s most unique & tailormade experiences. Our Agents & Operators will go the extra mile for their clients, and that’s what makes them the best.
'A journey away from home, involving a truly memorable and powerful experience (active, cultural, natural, social or spiritual) that will enrich a person's life and improve the way they connect with both loved ones and with the world'.