PURE Life Expereinces -

PURE is more than a travel trade show; it’s a movement - a hub of ideas, inspiration and innovation, where the most informed and passionate experiential travel mavericks rally to collaborate and create truly life-enriching travel.

Handpicked on a ‘By Inspiration Only’ basis, the  Guest List is made up of high-end suppliers brave enough to break the mould and offer experiences that challenge, inspire and ultimately transform an individual.

If as a travel editor you’re looking for something a little bit different – unreal products off the beaten track, real stories from the owners behind them, and truly once in a lifetime experiences – you need to be at PURE.

Of course the best people to ask are our PUREists… Here’s what they had to say after our exceptional 2013 edition…


Each year we welcome the most senior in-house press; last year’s list included the likes of Condé Nast Traveler, Vanity Fair, Travel + Leisure, Wallpaper* and Financial Times. Places are limited. If you’d like to be considered for press accreditation contact eliza@beyondluxury.com.


PURE Press members are hosted in one of our exceptional partner hotels for the duration of the show. We do not provide press flights, but all transfers once you land in Marrakech are included.


Before you have a single meeting, we’ll get your imagination fired up with a mind-altering conference. Featuring informed, high-profile speakers talking on a theme that encapsulates the industry’s soon-to-be most groundbreaking trend, it’s sure to be a conversation starter.

Throughout the week, from the minute you tuck into your morning croissant, until your last glass of Champagne before bed(!), you’ll be surrounded by the thought-leaders of the industry. What could be more inspiring than that?


Our pre-matched appointment system puts up to 42 of the world’s most inspiring high-end experiential suppliers directly under your nose during 20-minute meetings over the course of three days. Each one is hand-picked on the basis of their exceptional experiential assets, their impressive high-end credentials, their responsible high emotion/low impact approach and their uncanny ability to offer truly life-enriching experiences – so you can rest assured that you’ll walk away with a stack of exciting new story ideas.

Outside of official meetings, we arrange dedicated networking breaks and delicious on-site networking lunches for all delegates, to facilitate the kind of ad hoc conversations that can turn out to be invaluable. And of course, there are the parties…


You’ll get to let loose and ‘bond’ at three glamorous (and by now infamous!) evening soirees, each held at one of our stunning partner hotels. Not to forget the PURE Awards – a celebration of those brands and individuals breaking boundaries to drive the industry in exciting new directions.


Places are limited. If you want be a part of the PURE movement register your interest.


Eliza Bailey
Public Relations Manager
+44 (0) 203 176 6734

  • PURE Guest List 2012

  • Our Vision