OUR VISION

“Experiential Travel is a journey away from home, involving a truly memorable and powerful experience (active, cultural, natural, social or spiritual) that will enrich a person’s life and improve the way they connect with both loved ones and with the world.”

– Serge Dive, Founder of PURE

PURE Life Experiences was founded in 2009 by travel visionaries Serge Dive and Sarah Ball (Beyond Luxury Media Ltd.). Their ambition was to create a platform for an emerging movement of mavericks re-imagining the role of high-end, experiential travel to positively impact conservation efforts and transform lives.

Today, PURE is a global community of heroes changing worlds by catalysing adventure, personal connections and a conscientious approach to the environment and local communities. These ‘PUREists’ gather once a year in Marrakech for a week of ideas, inspiration and innovation, sparked by an annual conference and seminars, nurtured by three days of pre-scheduled meetings and punctuated by networking lunches and parties.

Thanks to PURE’s exacting entry criteria, our hand-selected guest list features the industry’s most exciting high-end suppliers, accomplished Private Travel Designers and globally renowned media.

CHANGE WORLDS

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CHANGE PLACE IN THE WORLD
PUREists use their imagination to create compelling, carefully tailored adventures to remote, authentic destinations.

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CHANGE VIEWS OF THE WORLD
PUREists push boundaries to create experiences that help others connect with themselves, their loved ones and the world.

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CHANGE THE WORLD FOR BETTER
PUREists protect the very things our industry relies on: our planet and our communities.

LOCATION

The phantasmagorical city of Marrakech embodies the experiential rhythms running through PURE’s bloodstream – not to mention it’s home to an impressive collection of five-star hotels we’re lucky enough to call ‘partner’. Standing proudly in the hivernage quarter, the Palais des Congrès is within easy reach of the vibrant souks and bustling squares of the Old City, just 15 minutes from Marrakech’s international airport and five minutes from the train station.

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GIVING BACK

PURE supports Moroccan-based charity Education For All, which helps girls from rural communities get an education by providing safe lodging near schools, where they are cared for while living away from their families. Since launching their first project in 2007, Education For All has built and continues to maintain five boarding houses, which are a second home to almost 170 girls.

To help, donate via your PURE booking form or visit the EFA website.