9-13 September 2018
Marrakech

Andrew Morrison

THE POWER OF A SINGLE STORY: HOW TO INSPIRE TRAVEL THROUGH STORYTELLING

WHO: Andrew’s life-long global experiences travelling and living abroad, coupled with his background at NASA, NSF and most recently the UNWTO, have taught him how to forecast major travel trends related to sustainable tourism and economic development. He currently produces films and develops the framework for multi-stakeholder content marketing campaigns at GLP Films.

WHAT: If executed properly, a single travel story can be the catalyst for a life-changing journey. Andrew will explain how to discover iconic stories and craft award-winning content marketing campaigns for destinations around the world. During this 30-minute presentation, followed by a 15-minute discussion, you’ll learn how to educate, ignite inspiration and create a call to action in less than five minutes, as well as take away a multi-disciplinary set of tools and knowledge to support travel through storytelling.

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