The PURE Awards are an iconic part of the PURE calendar, where we celebrate those in our community who truly Change Worlds.
It is an opportunity to showcase the extraordinary work and projects that push what is possible in experiential travel, with four awards (Conservation, Creativity, Community and Change-Maker) waiting to be claimed.
As well as being recognised at the annual PURE Awards Ceremony, all of the PURE Awards finalists are also invited to be the 12 leaders representing the community at Innovation Lab; our exclusive, invite-only leadership summit, hosted in Morocco pre-PURE.
After all, the PURE Awards are all about honouring those who tirelessly push boundaries, champion creativity, and use travel to empower communities and protect the planet. So who better to lead a discussion on the future of experiential travel than the Awards finalists?
Sustainability with soul. Projects that shoot for the moon to protect Planet Earth. Initiatives that not only sustain local cultures and resources, but regenerate them for the next generation of mavericks. No greenwashing either. Your progress is clear, assured and measurable.
02
CREATIVITY
THE NATURAL ARTIST
Copy, visuals, marketing and design that stops travellers in their tracks. Supremely creative campaigns that are so outside of the box, they’ve forgotten it existed. Or, inspiring stories and physical architecture that encourage people to see the world in a new light — and explore it more than ever.
03
CHANGE-MAKER
THE TRAILBLAZER
For individuals living and working even further beyond the norm. Someone who’s used their experiential travel platform to step up and tackle some of the most urgent questions we’re all facing. A maverick who inspires with grace, humility and courage. Proving that our industry really does have the magic to Change Worlds.
04
COMMUNITY
THE HARMONIZER
Power to the people. Initiatives that look to the future of experiential travel while taking local communities along for the ride. Projects forging connections, nurturing relationships and making them matter. Your work demonstrates an ability to draw potential out of others, even as your own star grows brighter.
Each year we select some of the world’s most renowned, experientially minded travel journalists for our Awards judging panel, and 2023 was no exception. They determine which entries become our 12 finalists and our Innovation Lab leaders, during a busy judging event.
Keep an eye out here for the announcement of our 2024 judges.
Chris Haslam
Chief Travel Writer,
The Sunday Times
Multi award-winning Chief Travel Writer at the Sunday Times, Chris Haslam is also a founding member of the Oxford Climate Journalism Network. Haslam also moonlights as a broadcaster and novelist, with a special interest in conservation. He has been writing and speaking about sustainability in travel since 2008.
Divia Thani
Global Editorial Director,
Conde Nast Traveller
Since 2021, Divia has overseen seven editions of Conde Nast Traveller across the globe. In 2010, she launched the Indian edition of CNT and served as Editor in Chief for a decade. Prior to this, she worked as Features Editor at Vogue India. Now based in London at Vogue House, her passions include travel, food, science, writing, dance and discovering local talent wherever she goes.
Francisca Kellett
Co-founder, Mundi & Co
Editor & Writer, Freelance
One of the UK's leading travel writers and editors, Francisca Kellett contributes regularly to The Times, The Daily Telegraph, and National Geographic Traveller, as well as being the Philanthropy Columnist for LUXX magazine. Previously, she was the Travel Editor of TATLER magazine, and the Digital Travel Editor at The Daily & Sunday Telegraph. Kellett is the co-founder of Mundi & Co, a creative content agency for luxury travel brands with purpose.
Gisela Williams
Editor & Writer,
Freelance
Gisela is a contributing editor at New York Times T Magazine and Travel & Leisure and pens a travel column for Harper's Bazaar US. She often writes about vanguard places and projects where culture, design, community and sustainability meet. Soon, she’ll be launching a substack with German writer; Antje Wewer, called The W Report which will share the most exclusive and up-to-date intel from their many travels, near and far.
Lisa Grainger
Deputy Editor & Travel Editor,
Times LUXX
Now a professional world traveller, Lisa previously edited on the news, features and arts sections of The Times, and has been Features Director of Elle magazine, as well as Deputy Editor of Sunday Times Style. Today, she spends half the year working as Deputy Editor and Travel Editor of Times Luxx, and the rest of her time as Sustainability Editor for Country + Town House, and as a contributing Editor to Conde Nast Traveller.
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