AWARDS

PURE AWARDS 2017

The PURE Awards are a celebration of our community and their extraordinary power to Change Worlds.
Our expert judging panel, featuring renowned, experientially minded travel journalists, has whittled down over 200 entries to create the final shortlist – now it’s over to you, the PURE community, to vote for your winners!
Winners are announced on Tuesday 12 September where everyone is encouraged to incorporate a touch of gold for the PURE Awards party, hosted at Sofitel Marrakech from 8pm.
golden plant

2017 SHORTLIST

View the shortlists below and vote for one, three or all of the categories and help crown the 2017 winners! The power is yours…

CATEGORIES

TRANSFORMATIONAL TRAVEL

TRANSFORMATIONAL
TRAVEL

An immersive, perspective-shifting itinerary that challenges and inspires the sophisticated traveller on a deeply personal level, creating emotion through the powerful medium of storytelling and transforming their life for the better.
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CONSERVATION AND SUSTAINABILITY

CONSERVATION
AND SUSTAINABILITY

A project or initiative that puts Planet Earth on centre stage, showing due responsibility to our natural resources and going above and beyond to protect our legacy – for the good of not only the tourism industry, but the world.
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COMMUNITY ENGAGEMENT

COMMUNITY
ENGAGEMENT

A project or initiative that strategically and sensitively integrates the local community, aligning itself with the values of the inhabitants and protecting the authenticity of their culture, while enriching the experience of the traveller.
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INNOVATIVE AND ENGAGING MARKETING

INNOVATIVE AND ENGAGING MARKETING

A clever campaign that uses innovative or unusual methods to encourage personal engagement with a travel product, while staying true to the independent, experiential ethos of the brand.
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MINDFUL DESIGN

MINDFUL
DESIGN

Outstanding examples of high-end design that contribute to the emotional experience of the traveller, using exquisite aesthetics and creative ingenuity to offer a new perspective and showcase the richness of its locality.
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CONTRIBUTION TO EXPERIENTIAL TRAVEL

CONTRIBUTION TO EXPERIENTIAL TRAVEL

An individual whose efforts have directly influenced the development of the experiential travel movement – a true maverick whose commitment, curiosity and daring sets new standards for the industry at large.
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New CategoryUNSUNG HERO

UNSUNG
HERO

Recognising the dedication and passion of the guides who go an extra mile to offer a truly transformation experience to their guests, often through some of the most remote areas of the world.
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JUDGES’ PANEL

We’ve selected some of the world’s most renowned, experientially minded travel journalists to determine which entries deserve to go through to the voting stage at our Shortlisting Event, held in London in July. Then it’s over to the PURE community to decide on their winners, who’ll be announced at the PURE Awards Party, hosted at Sofitel Marrakech, in September.

CF

ALICE BB
Contributing Editor, Vanity Fair

Paul Brady

PAUL BRADY
Articles Editor, Condé Nast Traveler US

Christina Franco

CHRISTINA FRANCO     Explorer

Klara GLowczewska

KLARA GLOWCZEWSKA
Executive Travel Editor, Town & Country Magazine

Serena Guen

SERENA GUEN
Founder & CEO, Suitcase Magazine

Fiona Kerr

FIONA KERR
Features Editor, Condé Nast Traveller UK

Debbie Pappyn

DEBBIE PAPPYN
Journalist, Classe Touriste

HOSTED AT
Sofitel