The PURE Awards are a celebration of our community and their extraordinary power to Change Worlds. In 2017, we had over 200 applications – find the shortlist and winners below. Applications for the PURE Awards 2018 will open in June, so be sure to check back then.
An immersive, perspective-shifting itinerary that challenges and inspires the sophisticated traveller on a deeply personal level, creating emotion through the powerful medium of storytelling and transforming their life for the better.
A project or initiative that puts Planet Earth on centre stage, showing due responsibility to our natural resources and going above and beyond to protect our legacy – for the good of not only the tourism industry, but the world.
A project or initiative that strategically and sensitively integrates the local community, aligning itself with the values of the inhabitants and protecting the authenticity of their culture, while enriching the experience of the traveller.
A clever campaign that uses innovative or unusual methods to encourage personal engagement with a travel product, while staying true to the independent, experiential ethos of the brand.
Outstanding examples of high-end design that contribute to the emotional experience of the traveller, using exquisite aesthetics and creative ingenuity to offer a new perspective and showcase the richness of its locality.
An individual whose efforts have directly influenced the development of the experiential travel movement – a true maverick whose commitment, curiosity and daring sets new standards for the industry at large.
Recognising the dedication and passion of the guides who go an extra mile to offer a truly transformation experience to their guests, often through some of the most remote areas of the world.
In 2017, we selected some of the world’s most renowned, experientially minded travel journalists to determine which entries deserve to go through to the voting stage at our Shortlisting Event, held in London in July. Then it was over to the PURE community to decide on their winners, who were announced at the PURE Awards Party, hosted at Sofitel Marrakech.
Contributing editor at Vanity Fair
Articles Editor at Condé Nast Traveller
Executive Travel Editor for Town & Country Magazine
Founder & CEO Suitcase Magazine
Features Editor at Condé Nast Traveller
Journalist Calle Touriste