CONSERVATION STATIONS: HOW TO ENGAGE TODAY’S CONSCIOUS TRAVELLER
WHO: Beks always dreamed of creating a portfolio of camps that offered a fully immersive safari experience, where guests could get to know and understand indigenous communities in the surrounding areas and see how their tourism dollar empowered the locals. In 2006, African Bush Camps was born, since growing to incorporate ten camps. Later followed African Bush Camps Foundation, which runs a number of community-orientated projects focused on sustainable tourism development through education, conservation, resource management and community empowerment.
WHAT: Today’s conscious traveller expects conservation and sustainability to be a central part of their hospitality experience. In this talk, three hoteliers share the challenges and successes of building their sustainability minded brands and offer advice on how to tell your brand’s conservation story.