9-13 September 2018
Marrakech

Ben Schott

TELLING STORIES AND SELLING STORIES: HOW TO COMMUNICATE WHAT YOU DO

WHO: Ben Schott is an internationally-bestselling author, designer, and consultant and the writer of Schott’s Original Miscellany. Collectively, his books have sold some 2.5 million copies in 21 languages (including Braille).

WHAT: Ben will explore the challenge of communicating your business strategy and describing what you do professionally, offering creative and practical solutions on topics including moving from an elevator pitch to a conversation; distilling and illustrating complexity; finding your story; thinking inside the box; and communicating with passion and conviction.

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