JOURNAL

NEWS, INSIGHTS AND INTERVIEWS FROM PURE HQ

22
Feb
2017
KEEPING IT SIMPLE: THE RISE OF HYGGE, WABI SABI AND SLOW MAKING

Our craving for simple pleasures, farm-to-table food, homemade meals, hand-woven items, comfort and contentment is a side-effect of lives that are too fast, too busy, too connected and too global, writes Ana Andjelic.

16
Feb
2017
LIFE ON MARS? LET’S SEARCH A LITTLE CLOSER TO HOME

Sometimes we humans have a tendency to forget about the wonder of our own planet – particularly the forests. Of all Earth’s ecosystems, they are among the least explored and the most populous when it comes to life.

14
Feb
2017
NATURE’S DESIGN: 5 SLEEK SAFARI LODGES

After an epic day of game drives out in the bush, sometimes sleeping in a tent just won’t do. Here we round up a bunch of sensational retreats where well-considered design comes first.

13
Feb
2017
THE HOTTEST WAY TO DO BUSINESS OUTSIDE THE BOARDROOM

With the line between business and creativity becoming increasingly blurred, we’re gathering a band of industry adventurers for a journey laced with the pioneering spirit of the Wild West this June.

09
Feb
2017
9 OF THE COOLEST WINTER ADVENTURES BEYOND THE SLOPES

Downhill skiing isn’t the only way to get a thrill during the winter months; guests of all adventure-thresholds are taking to the snowy wilderness with activities ranging from ice climbing to skijoring, writes Jen Murphy.

07
Feb
2017
FOLLOW THE NEW SILK ROAD

Stanley Stewart follows in the footsteps of Marco Polo along Karakoram Highway, or the ‘New Silk Road’, and finds himself drunk on yak’s milk at a traditional Kirghiz wedding.

30
Jan
2017
DREAMTIME IN ARNHEMLAND

Stanley Stewart tours the magnificent art sites of the mysterious Arnhemland Dreamtime in Australia’s Northern Territory, only narrowly escaping with his life.

26
Jan
2017
TAKING THE BAIT

The call to ban photographic entries using bait begs the question: what is baiting wildlife photographers? Is it the reward of capturing an incredible image, or of immersing oneself in the wild?

23
Jan
2017
HOW PUREISTS ARE EMBRACING SUSTAINABLE TOURISM IN 2017

The United Nations have declared 2017 the International Year of Sustainable Tourism for Development – we asked PUREists to share what sustainable tourism means to them and how they’re living up to the ethos.

18
Jan
2017
TRENDS MATTER: TRAVEL EDITORS REVEAL THE TRENDS THAT ARE BIG NEWS FOR 2017

Download our first ever trend report, featuring insights from the PURE Press Roundtable.

18
Jan
2017
TRAVEL TREND #4: HANDS-ON

Hear Senior Editor at Condé Nast Traveler US Paul Brady give us his prediction for the next big trend in experiential travel.

18
Jan
2017
TRAVEL TREND #2: SAFE HAVENS

Get the inside track on what’s coming next for experiential travel from Porter’s Travel Director, Catherine Fairweather.

18
Jan
2017
TRAVEL TREND #6: VIRTUAL REALITY

Founder of SUITCASE Magazine Serena Guen shares her predictions for how tech innovations will impact travel trends.

18
Jan
2017
TRAVEL TREND #3: BACK TO BASICS

Get the lowdown on emerging travel trends from freelance travel writer Debbie Pappyn.

18
Jan
2017
TRAVEL TREND #5: SHARING ECONOMY

Hear what Condé Nast Traveler China Features Editor Guannan Huang had to say at the 2016 PURE Press Roundtable.

18
Jan
2017
TRAVEL TREND #7: TRAVEL UNPLUGGED

Is anything really new? Hear Founder & CEO of Fathom Pavia Rosati’s take on the next big trend in experiential travel.

18
Jan
2017
TRAVEL TREND #1: TRANSFORMATIONAL TRAVEL

Editor-in-Chief of Travel Weekly and Press Roundtable moderator Arnie Weissman gives his prediction for the next big trend in experiential travel.

17
Jan
2017
TAKING THE WORLD’S MOST STYLISH SHORTCUT ALONG THE PANAMA CANAL

Ponant’s Le Boréal is a cruiser for travellers who don’t like cruisers, as adept at breaking ice in Antarctica as she is slipping gracefully through the Panama Channel.

12
Jan
2017
HANGING WITH THE MAASAI

Stanley Stewart embarks on a trek in Kenya’s Loita Hills with a group of Maasai elders, getting their take on bachelor life.

09
Jan
2017
AGRICULTURE IS KILLING US

Meat production is responsible for 18% of greenhouse gas emissions – that’s more than the world’s cars, trains and planes put together. Make it your New Year resolution to contribute to the solution.

06
Jan
2017
SECRETS TO INSTA-SUCCESS FROM SAVVY INSTAGRAM STORYTELLERS

We asked some of our favourite Instagram storytellers to share tips on how to optimise your storytelling via the super-hot social media channel, from shooting the perfect photo, to why you should be paying attention to Instagram Stories.

23
Dec
2016
#IWEARCULTURE

Purposeful travel with a focus on finding true treasures is not only a trend, but a movement towards culturally responsible tourism and philanthropy.

22
Dec
2016
A DESIGN STATE OF MIND

Design is just a state of mind according to Yatzer’s Costas Voyatzis, as he takes us through the true meaning of mindfulness when applied to travel experiences.

21
Dec
2016
HOW TO FIGHT ABOVE YOUR WEIGHT: TIPS AND TRICKS FOR MARKETING SMALLER LUXURY AND EXPERIENCE-BASED BRANDS

More choice and personalisation of media channels has allowed smaller, focused businesses — particularly in the travel and hospitality realms — the ability to fight well above their weight in terms of articulating their message, value, and attracting an audience. Read on for a few key tips to maximise your return.

19
Dec
2016
SLEDDING IN A WINTER WONDERLAND

We hear Lapland is a bit busy at this time of year… So why not cross the Norwegian Sea for a white Christmas in Greenland instead?

19
Dec
2016
EDUCATE A GIRL, EDUCATE THE WORLD

Katie Palmer discovers the true value of education at EFA’s boarding house in Asni.

15
Dec
2016
MIDNIGHT ON THE EASTERN & ORIENTAL EXPRESS

Stanley Stewart climbs aboard the Eastern & Oriental Express, only to find himself surrounded by characters straight out of an Agatha Christie novel.

13
Dec
2016
NATIONS SET TO VANISH DUE TO CLIMATE CHANGE

Small promises to help reduce climate change – like those many pledged at PURE 2016 – can be significant if taken on a large scale; especially considering that some may never walk on their own soil again.

08
Dec
2016
STEPPING BACK IN TIME IN SANTO STEFANO DI SESSANIO

Witnessing the revival of the once near-derelict, now turned high-end retreat: Italian mountain village, Santo Stefano di Sessanio.

08
Dec
2016
BACK TO THE ROOTS: IS THIS THE NEXT BIG FOOD TREND?

Marcella Echavarria explores dining experiences that go back to the roots of a destination, in more ways than one.