JOURNAL

NEWS, INSIGHTS AND INTERVIEWS FROM PURE HQ

17
Aug
2017
FROM UNSUNG HEROES TO EXPERIENTIAL EXPERTS, IT’S THE PURE AWARDS 2017 SHORTLIST

It’s time to reveal the shortlist for this year’s PURE Awards – and for you to vote for your winners. Over 230 entries have been whittled down.

14
Aug
2017
THE ART OF THE EXPERIENCE

Gone are the days of stock art on hotel walls: Emma Love investigates the retreats where art is part of the experience.

13
Aug
2017
THE EXTRAORDINARY ADVENTURER

The Extraordinary Adventure Club isn’t a ‘travel brand’ per se; rather, founder Calum Morrison’s vision is to use travel as one facet of a comprehensive personal development programme. Ahead of his talk at MATTER this September, Katie Palmer caught up with him to find out more.

11
Aug
2017
WHAT TO DO DURING AN EXTINCTION

Ditch Beyonce and make like David Attenborough: that’s Anton Crone’s advice for helping to avoid the sixth mass extinction in the history of our planet.

08
Aug
2017
LOOKING FORWARD TO OUR LATEST MATTER SPEAKERS

It’s time for round two of our MATTER 2017 speakers, with topics ranging from how to drive your bottom line through to the smilier side of the sharing economy.

03
Aug
2017
UNDER THE INFLUENCE: HOW TO USE INFLUENCERS

We catch up with Amanda Ho ahead of her MATTER talk about using influencers to drive content and ROI, delving a little deeper into what delegates can expect to hear.

01
Aug
2017
WHO IS GENERATION K – AND WHY SHOULD YOU CARE?

There’s a new buzzword in town. Forget millennials: Katie Palmer investigates why trendsetting brands should get to know Generation K – and discovers that age isn’t everything.

28
Jul
2017
8 BEST MARKETS IN LATIN AMERICA

Local markets are a hive of culture, and Latin America is no exception. From Ecuador to Argentina, we’ve plucked out the most happening spots to get a taste of the destination and do some souvenir shopping to boot…

26
Jul
2017
DOWN AT THE BOTTOM OF THE GARDEN

Simply being in a garden can make you feel good, which is why, for many hotels, having a well-designed outside space can be as important as the food served in the restaurant and the linens on the bed.

18
Jul
2017
DERECK JOUBERT ON ECO-TOURISM AND ZIMBABWE’S FUTURE

Dereck and Beverly Joubert are undoubtedly ‘children of Africa’. The husband and wife duo use films to change attitudes on a scale they cannot do through tourism alone.

14
Jul
2017
MEET OUR FIRST MATTER SPEAKERS FOR 2017

As the summer settles in, we’re already thinking about Moroccan sunshine – and we’re excited to be able to announce the first six of our MATTER speakers.

13
Jul
2017
FLOATING AMONG THE PHOSPHORESCENCE IN PARATY

Paraty is unscathed by progress. The modern world has passed it by. The old centre is intact, its streets too narrow, and their cobbles too uneven to admit cars.

12
Jul
2017
SLEEP TIGHT: BEYOND THE PILLOW MENU

With a wave of new companies, including Casper, Tuft & Needle and Yogabed, all dedicated to improving how we sleep, it’s time for hotels to catch up.

12
Jul
2017
UNCOVERING THE SECRET CYCLADES

On the unknown Cycladic islands of Ios, Sikinos, Folegandros and Sifnos, you can lounge on a beach; share leisurely lunches; and stroll through whitewashed villages.

07
Jul
2017
ON THE SCENE IN SRI LANKA

When it’s hot and hectic outside, more than ever hotels need to be a welcoming place of respite. These hotels in Sri Lanka achieve that by combining locally inspired craft with a contemporary design sensibility.

20
Jun
2017
BEHIND THE WALLS OF THE FORBIDDEN CITY

Known to all as the Forbidden City, Beijing’s Imperial Palace is a place of secrets, lies and lacquered screens. Stanley Stewart delves into a history of excess, delivered by emperors, eunuchs and concubines.

16
Jun
2017
VIRTUALLY WILD: THE PARADOX OF 360-DEGREE FILMING AND VR

Finally, there’s a technology that could have tourists yearning for the wild more than ever before; the unfortunate paradox is that the very same technology could stop them ever setting foot there…

14
Jun
2017
LIVE LIKE A GLOCAL WITH AMAN

COO of Aman, Roland Fasel, reveals how selecting architects who understand the Aman philosophy enables them to create properties that are in line with their vision, while incorporating local materials and techniques.

05
Jun
2017
FINDING SERENITY IN THE MOUTH OF A VOLCANO ON THE ALBERTINE RIFT

In the depths of a dormant volcano, Anton Crone finds an explosion of wildlife and a lake so idyllic he finds himself wondering why his ancestors ever left.

29
May
2017
EL MAXIMON AND THE RELEVANCE OF RUM: DISCOVERING ANTIGUA’S BEATING MAYAN HEART

Stanley Stewart travels to Antigua’s Lake Atitlán to meet the dark Mayan saint known as El Maximon – an anti-Christ, a stealer of wives, a drunkard, a scoundrel, and quite a natty dresser.

23
May
2017
GONE BABEL FISHIN’: IS TRAVEL READY FOR THE UNIVERSAL TRANSLATOR?

Travelers are already more likely to swipe through an app than flip through a book, and new technology means that, soon, we might not even need to do that.

22
May
2017
FIND A SENSE OF PLACE WITH THESE MINDFUL HOTEL DESIGNS

Here are four mindful hotel designs weaving together architecture, traditional materials and local artisans to tell the story of both hotel and location.

18
May
2017
HIDING OUT IN THE ROCKY MOUNTAINS AT DUNTON HOT SPRINGS

Discover the slow life in Dunton Hot Springs in Colorado, a former gold mining town nestled deep in the Rockies and the best-kept secret in the US.

16
May
2017
DEFYING SAFARI CONVENTION

Operators and outfitters have let their imaginations run wild on the traditional safari experience – the newest adventures are more active and engaging than ever before, plus they focus on fascinating wildlife beyond the Big Five.

10
May
2017
LIFE AND DEATH ON THE PERFUME RIVER

Flanked by royal tombs that served as romantic retreats for the same kings who would eventually rest there, the Perfume River in Hue, Vietnam, has witnessed stories of life and death since the days of the Nguyen dynasty.

08
May
2017
“I’M STILL ALIVE.”

Much to the irritation of his opponents, outspoken palaeontologist-cum-conservationist-cum-politician Richard Leakey is not done yet. Ahead of his talk at sister show We Are Africa’s un-conference, FUSE, and the Conservation Lab last week, he spoke to Katie Palmer about climate change, ivory burning and the perspective-shifting power of TV.

03
May
2017
THE EMPATHY (R)EVOLUTION AND THE BACKLASH TO AI IN TRAVEL

As artificial intelligence edges ever closer to Spike Jonze’s imagination, we’re losing the very thing that sets us apart from machines: empathy.

26
Apr
2017
EATING RUBBISH: THE FOOD WASTE PROBLEM AND HOW TO FIX IT

Anton Crone discovers the deadly effects of food waste and discovers why eating ‘rubbish’ is good for people, planet and profit.

25
Apr
2017
LUKE BAILES’ LEGACY: WHY SINGITA IS REBRANDING AS A CONSERVATION COMPANY

Singita’s Founder and CEO shares insight on the brand’s positioning and ethos, and talks about the legacy he wants to leave behind.

24
Apr
2017
CHILLING WITH THE ICEMAN

Wim Hof, a.k.a. ‘The Iceman’, will be taking to the MATTER stage at PURE this September. We caught up with the (ice)man himself to find out why he hangs out half-naked in the cold and what we can expect from his talk…