JOURNAL

NEWS, INSIGHTS AND INTERVIEWS FROM PURE HQ

23
May
2017
GONE BABEL FISHIN’: IS TRAVEL READY FOR THE UNIVERSAL TRANSLATOR?

Travelers are already more likely to swipe through an app than flip through a book, and new technology means that, soon, we might not even need to do that.

22
May
2017
FIND A SENSE OF PLACE WITH THESE MINDFUL HOTEL DESIGNS

Here are four mindful hotel designs weaving together architecture, traditional materials and local artisans to tell the story of both hotel and location.

18
May
2017
HIDING OUT IN THE ROCKY MOUNTAINS AT DUNTON HOT SPRINGS

Discover the slow life in Dunton Hot Springs in Colorado, a former gold mining town nestled deep in the Rockies and the best-kept secret in the US.

16
May
2017
DEFYING SAFARI CONVENTION

Operators and outfitters have let their imaginations run wild on the traditional safari experience – the newest adventures are more active and engaging than ever before, plus they focus on fascinating wildlife beyond the Big Five.

10
May
2017
LIFE AND DEATH ON THE PERFUME RIVER

Flanked by royal tombs that served as romantic retreats for the same kings who would eventually rest there, the Perfume River in Hue, Vietnam, has witnessed stories of life and death since the days of the Nguyen dynasty.

08
May
2017
“I’M STILL ALIVE.”

Much to the irritation of his opponents, outspoken palaeontologist-cum-conservationist-cum-politician Richard Leakey is not done yet. Ahead of his talk at sister show We Are Africa’s un-conference, FUSE, and the Conservation Lab last week, he spoke to Katie Palmer about climate change, ivory burning and the perspective-shifting power of TV.

03
May
2017
THE EMPATHY (R)EVOLUTION AND THE BACKLASH TO AI IN TRAVEL

As artificial intelligence edges ever closer to Spike Jonze’s imagination, we’re losing the very thing that sets us apart from machines: empathy.

26
Apr
2017
EATING RUBBISH: THE FOOD WASTE PROBLEM AND HOW TO FIX IT

Anton Crone discovers the deadly effects of food waste and discovers why eating ‘rubbish’ is good for people, planet and profit.

25
Apr
2017
LUKE BAILES’ LEGACY: WHY SINGITA IS REBRANDING AS A CONSERVATION COMPANY

Singita’s Founder and CEO shares insight on the brand’s positioning and ethos, and talks about the legacy he wants to leave behind.

24
Apr
2017
CHILLING WITH THE ICEMAN

Wim Hof, a.k.a. ‘The Iceman’, will be taking to the MATTER stage at PURE this September. We caught up with the (ice)man himself to find out why he hangs out half-naked in the cold and what we can expect from his talk…

21
Apr
2017
WITHOUT A TRACE: THE TREND FOR TRAVELLING AS IF IT NEVER HAPPENED

Emma Love investigates the trend of tourism without leaving a trace, from sustainable temporary camps to experiential trips that appear never to have happened at all.

12
Apr
2017
LONG LIVE THE PIRATE QUEEN

Stanley Stewart and his regal companion climb aboard a traditional gulet to explore Turkey’s wild Lycian shore.

11
Apr
2017
OUT IN THE WOPS: THE ARCHITECTS SHOWCASING NEW ZEALAND’S REMOTE LANDSCAPES

New Zealand’s most luxury lodges come with jaw-dropping natural backdrops; but how do such outlying locations impact on the materials and design? We talked to three architects to find out.

07
Apr
2017
BETWEEN A ROCK AND A HOTEL: DESERT DAYS AT AMANGIRI

Amangiri is an ode to the mysterious rock formations of southern Utah and the ancient Navajo culture. This is no ordinary hotel, but an enclave of luxury and style in America’s most dramatic desert landscape.

04
Apr
2017
NO ISLAND IS AN ISLAND: 7 ISLAND RESORTS THAT MAKE GIVING BACK COOL

Exclusive island resorts have evolved from sun-drenched dens of the rich and famous to philanthropic vehicles that support local communities and protect and preserve the surrounding environment.

29
Mar
2017
MEET THE CHALLENGERS

Meet the challengers journeying to the Wild West for a perspective-altering PURE Pursuit this June: a band of industry experts and outside influencers with the grit, creativity and generosity to withstand this test of dedication and endurance.

28
Mar
2017
TECHNOLOGY GONE WILD: 5 APPS SAVING THE PLANET

Thanks to an emergence of digital apps, everyone from rangers on the ground in the wilderness to urban foodies and gamers are putting their thumbs to work saving our planet’s wildlife. Here are five nifty tools that caught our eye.

27
Mar
2017
WORD-OF-MOUTH: HOW TO USE OFFLINE BEHAVIOUR FOR ONLINE GAINS

The new hospitality landscape revolves less around brands talking about themselves and more around people talking about brands. Enter offline activities, communities and collaborations as hospitality’s new marketing strategy.

23
Mar
2017
LIFE ON THE (FLOE) EDGE: AN ARCTIC SAFARI IN THE POLAR DESERT

The far, Arctic North of Canada proves to be the perfect setting for a safari on the floe edge… Debbie Pappyn discovers this frozen, polar world and its majestic animals.

14
Mar
2017
THE MOST ROMANTIC PLACE IN ROMANTIC RAJASTHAN

Careening through its own romantic clichés – castles brooding over remote kingdoms; camel caravans swaying across the desert; domed pavilions in lotus-studded lakes – Rajasthan is a runaway exotic, writes Stanley Stewart.

13
Mar
2017
5 OF THE MOST STYLISHLY SUSTAINABLE HOTELS

The best luxury hotels have a sustainable ethos at the heart of their design, proving that putting the environment first doesn’t mean scrimping on style.

09
Mar
2017
LODGE LIFE: THREE FAMILY-RUN OPERATIONS IN REMOTE NORTH AMERICA SHARE THE TRIUMPHS AND TRAVAILS

Fraser Murray of Nimmo Bay in the Great Bear Rainforest, Ellie Claus of Ultima Thule Lodge in Alaska’s Wrangell-St. Elias National Park, and Carly Potgeiter of Alaska’s Within the Wild Lodges discuss how they craft luxury wilderness experiences.

06
Mar
2017
HIGH-END DESIGN MEETS NATURE IN CHILEAN PATAGONIA

Thanks to some exceptional properties, the humbling panoramas of Patagonia can now be coupled with creature comforts. It’s a match made in Chile.

28
Feb
2017
SAIL AWAY: 5 BOATS WITH DREAMWORTHY DESIGN

With small dimensions, cabin conundrums and the needs of the crew to contend with, designing a boat is no mean feat. Here are five vessels with dreamworthy aesthetics.

24
Feb
2017
FACE-TO-FACE: TRACKING GORILLAS IN THE CONGO BASIN

Debbie Pappyn travels with Odzala Discovery Camps in the jungle heart of Congo-Brazzaville on the search for the elusive Gorilla gorilla gorilla.

22
Feb
2017
KEEPING IT SIMPLE: THE RISE OF HYGGE, WABI SABI AND SLOW MAKING

Our craving for simple pleasures, farm-to-table food, homemade meals, hand-woven items, comfort and contentment is a side-effect of lives that are too fast, too busy, too connected and too global, writes Ana Andjelic.

16
Feb
2017
LIFE ON MARS? LET’S SEARCH A LITTLE CLOSER TO HOME

Sometimes we humans have a tendency to forget about the wonder of our own planet – particularly the forests. Of all Earth’s ecosystems, they are among the least explored and the most populous when it comes to life.

14
Feb
2017
NATURE’S DESIGN: 5 SLEEK SAFARI LODGES

After an epic day of game drives out in the bush, sometimes sleeping in a tent just won’t do. Here we round up a bunch of sensational retreats where well-considered design comes first.

13
Feb
2017
THE HOTTEST WAY TO DO BUSINESS OUTSIDE THE BOARDROOM

With the line between business and creativity becoming increasingly blurred, we’re gathering a band of industry adventurers for a journey laced with the pioneering spirit of the Wild West this June.

09
Feb
2017
9 OF THE COOLEST WINTER ADVENTURES BEYOND THE SLOPES

Downhill skiing isn’t the only way to get a thrill during the winter months; guests of all adventure-thresholds are taking to the snowy wilderness with activities ranging from ice climbing to skijoring, writes Jen Murphy.