17
Aug
2017
FROM UNSUNG HEROES TO EXPERIENTIAL EXPERTS, IT’S THE PURE AWARDS 2017 SHORTLIST

It’s time to reveal the shortlist for this year’s PURE Awards – and for you to vote for your winners. Over 230 entries have been whittled down.

08
Aug
2017
LOOKING FORWARD TO OUR LATEST MATTER SPEAKERS

It’s time for round two of our MATTER 2017 speakers, with topics ranging from how to drive your bottom line through to the smilier side of the sharing economy.

03
Aug
2017
UNDER THE INFLUENCE: HOW TO USE INFLUENCERS

We catch up with Amanda Ho ahead of her MATTER talk about using influencers to drive content and ROI, delving a little deeper into what delegates can expect to hear.

14
Jul
2017
MEET OUR FIRST MATTER SPEAKERS FOR 2017

As the summer settles in, we’re already thinking about Moroccan sunshine – and we’re excited to be able to announce the first six of our MATTER speakers.

08
May
2017
“I’M STILL ALIVE.”

Much to the irritation of his opponents, outspoken palaeontologist-cum-conservationist-cum-politician Richard Leakey is not done yet. Ahead of his talk at sister show We Are Africa’s un-conference, FUSE, and the Conservation Lab last week, he spoke to Katie Palmer about climate change, ivory burning and the perspective-shifting power of TV.

24
Apr
2017
CHILLING WITH THE ICEMAN

Wim Hof, a.k.a. ‘The Iceman’, will be taking to the MATTER stage at PURE this September. We caught up with the (ice)man himself to find out why he hangs out half-naked in the cold and what we can expect from his talk…

21
Apr
2017
WITHOUT A TRACE: THE TREND FOR TRAVELLING AS IF IT NEVER HAPPENED

Emma Love investigates the trend of tourism without leaving a trace, from sustainable temporary camps to experiential trips that appear never to have happened at all.

29
Mar
2017
MEET THE CHALLENGERS

Meet the challengers journeying to the Wild West for a perspective-altering PURE Pursuit this June: a band of industry experts and outside influencers with the grit, creativity and generosity to withstand this test of dedication and endurance.

13
Feb
2017
THE HOTTEST WAY TO DO BUSINESS OUTSIDE THE BOARDROOM

With the line between business and creativity becoming increasingly blurred, we’re gathering a band of industry adventurers for a journey laced with the pioneering spirit of the Wild West this June.

23
Jan
2017
HOW PUREISTS ARE EMBRACING SUSTAINABLE TOURISM IN 2017

The United Nations have declared 2017 the International Year of Sustainable Tourism for Development – we asked PUREists to share what sustainable tourism means to them and how they’re living up to the ethos.

06
Oct
2016
CHANGE WORLDS AT THE CONSERVATION LAB

Beyond Luxury Media has launched the second Conservation Lab, taking place from 28 April – 1 May 2017. Find out more and apply to take part now.

03
Oct
2016
ROQUE SEVILLA: A TRUE SENSE OF PLACE

Travel journalist Marcella Echavarria interviews this year’s winner of the PURE Award for Contribution to Experiential Travel: Roque Sevilla, founder of Mashpi Lodge in Ecuador.

29
Sep
2016
PURE’S PROMISE TREE GETS A NEW HOME WITH EDUCATION FOR ALL

Once PURE 2016 came to a close we transported our Promise Tree to a boarding house in nearby Asni managed by PURE’s chosen charity, Education For All.

23
Sep
2016
REWIND THE VIBES WITH OUR POST-PURE PLAYLIST

We asked DJ Jared Dietch – the man behind this year’s show soundtrack – to put together a post-PURE playlist to remind us of the good times.

20
Sep
2016
SPARK A REVOLUTION

Watch videos of the full SPARK presentations from MATTER 2016, all tackling the topic of Small Promises Change Worlds in under 4 minutes.

16
Sep
2016
SHOW DONE, SLOW DOWN

Back-to-back days of non-stop networking and late-night partying can leave even super-PUREists on the verge of collapse. Luckily, Marrakech and its surrounds offer plenty of options for R&R – check out these ideas for PURE recovery.

16
Sep
2016
TOP TEN MOMENTS FROM PURE 2016

In the year PURE switched into full festival mode, there were lots of moments to remember. In case you missed anything, here are our top 10 memories.

14
Sep
2016
CHANGE WORLDS CHAMPIONS: PURE AWARDS WINNERS 2016

Find out who emerged victorious at the PURE Awards 2016, brought to you by Tourism Australia.

14
Sep
2016
LEARN TOP 5 TAKEAWAYS: GILAD GOREN

Here Gilad Goren, President of Raleigh&Drake, gives us the low-down on his talk USER POWER: HOW TO MAKE USER-GENERATED CONTENT WORK FOR YOU.

14
Sep
2016
WEDNESDAY’S LINE-UP: SMALL PROMISES, POLAROIDS AND SOUK

After last night’s excess, today is yours to slow down the pace a little with your free evening, as well as explore the surprises on our show floor.