REVOLUTIONISE YOUR BUSINESS ON A JOURNEY LIKE NO OTHER

In 2018 we’ll send 60 challengers on transformational Pursuits designed to foster creativity, cultivate connections and alter your perspective, with collaborative problem solving, inspiring discussion and exhilarating adventure – all with the ultimate aim of pushing the travel industry forward, together.

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FROM BIG DATA TO BIG SCREENS: ANDREW MORRISON ON SCIENCE AND STORYTELLING

Meet Andrew Morrison: an environmental scientist turned travel filmmaker who knows more than a thing or two about meaningful travel stories that sell. Get the low-down on his life, passions, achievements and his talk at MATTER 2017.

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FOUR BRIGHT SPARKS FROM MATTER 2017

Missed out on the amazing insights from MATTER 2017? Or maybe you just need a recap? Go back in time and soak up the wise words of this year’s inspirational SPARK speakers.

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FAT IS BACK: A RE-EDUCATION IN FOOD AND LIFESTYLE FROM MELISSA HEMSLEY

We all love our food…but we don’t all live and breathe it like Melissa Hemsley. Katie Palmer caught up her with just before her Wellness Workshop at the Kitchen Table at MATTER 2017. See what she has to say here. You're in for a treat, although not the super-sugary kind...

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HOW TO DO WELL BY DOING GOOD: WORDS OF WISDOM FROM A REAL ESTATE AGENT TURNED SOCIAL ENTREPRENEUR

Meet Taylor Conroy: he is a Canadian firefighter turned real-estate agent turned social entrepreneur with the most eclectic of stories, and with dreams that prove he has no intention of throwing in the do-gooder towel any time soon.

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FIVE TOP TRENDS AT MATTER 2017

With 17 rooms and over 50 speakers, MATTER, brought to you by Tourism Australia, was fit to bust with content – here are the top five trends that emerged from PURE’s bigger, better un-conference.

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TOP 10 MOMENTS FROM PURE 2017

The ninth edition of PURE passed by in a whirlwind of ideas and glitter, as the leading minds in experiential travel gathered under the Moroccan sun to meet, mingle and make waves in the industry. Here’s our top ten moments of the week…

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MEET THE MAVERICKS: 2017 PURE AWARDS WINNERS

After months of applications and hours of deliberation from the judges to decide on the 2017 PURE Awards shortlist, last night's Awards Party was finally the moment of truth – check out who won.

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DEFYING CONVENTION: MATTER 2017

This year, MATTER grew up: at the double-whammy, two-day event in the sunshine at The Source, the hot topic on everyone’s lips was about how to develop not only your business, but also your soul.

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DO THE TIME: MEET THE EX-CON CHANGING WORLDS

Fitness can change your body, but for today's MATTER speaker and founder of ConBody, Coss Marte, fitness has changed his entire life for the better – as well as the life of many other ex-convicts like him.

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MIND OVER MATTER: HOW ‘THE ICEMAN’ USES TRAVEL AS MEDICINE

'The Iceman' himself took to the stage at MATTER today to enlighten PUREists as to how we can harness the power of the cold for the good of our health. Katie Palmer chatted with Hof to get the low-down on his 'Wim Hof Method' – and find out why he believes anyone is capable of performing such impressive feats.

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RELEASE YOUR DESERT SPIRIT WARDROBE

PUREists are wanderers and adventurers – bohemians more at home under the stars than a roof, free spirits happier expressing themselves in eclectic attire than stifled by the conventions of

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DISCUSS AND CONQUER: HOW TO GET INVOLVED AT MATTER

Got a burning issue you're dying to talk about? DISCUSS is a programme of user-generated group discussions at MATTER, brought to you by Tourism Australia and hosted at The Source.

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WHO’S IN OUR SUITCASE FOR MATTER 2017?

Our SUITCASE speakers will school you on how to reach today's generation of savvy travellers, from how to go beyond Instagram's Valencia filter to the modern meaning of wellness.

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FROM UNSUNG HEROES TO EXPERIENTIAL EXPERTS, IT’S THE PURE AWARDS 2017 SHORTLIST

It's time to reveal the shortlist for this year's PURE Awards - and for you to vote for your winners. Over 230 entries have been whittled down.

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LOOKING FORWARD TO OUR LATEST MATTER SPEAKERS

It's time for round two of our MATTER 2017 speakers, with topics ranging from how to drive your bottom line through to the smilier side of the sharing economy.

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UNDER THE INFLUENCE: HOW TO USE INFLUENCERS

We catch up with Amanda Ho ahead of her MATTER talk about using influencers to drive content and ROI, delving a little deeper into what delegates can expect to hear.

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MEET OUR FIRST MATTER SPEAKERS FOR 2017

As the summer settles in, we're already thinking about Moroccan sunshine - and we're excited to be able to announce the first six of our MATTER speakers.

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“I’M STILL ALIVE.”

Much to the irritation of his opponents, outspoken palaeontologist-cum-conservationist-cum-politician Richard Leakey is not done yet. Ahead of his talk at sister show We Are Africa's un-conference, FUSE, and the Conservation Lab last week, he spoke to Katie Palmer about climate change, ivory burning and the perspective-shifting power of TV.

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CHILLING WITH THE ICEMAN

Wim Hof, a.k.a. 'The Iceman', will be taking to the MATTER stage at PURE this September. We caught up with the (ice)man himself to find out why he hangs out half-naked in the cold and what we can expect from his talk...

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