MAKING SUSTAINABILITY SEXY: ECO-TALK THAT SELLS
WHO: Bouteco founders and former travel editors Juliet Kinsman and Holly Tuppen, plus Tatler’s current Travel Editor Francisca Kellett
WHAT: This discussion will cover how to make your sustainability story sexy – and saleable. More than ever before, hotels need a little heart to inspire guests to book: the challenge is how to share these sustainability stories on social and as charismatic, compelling content in a way that will to convert into sales. Today’s luxury travellers crave guilt-free consumption and meaningful experiences, so they’re more likely to put their money where your mouth is if you can communicate your message in the right language and style.