9-13 September 2018
Marrakech

Jesse Desjardins

OPENING WINDOWS: USING SOCIAL TO CREATE BREAKTHROUGHS IN YOUR BUSINESS

WHO: Tourism Australia’s Jesse Desjardins is well schooled in the art of social, leading the digital platforms that have made Australia the most followed destination globally.

WHAT: In this highly interactive session, he’ll teach you the principles and mindsets that create big strategic breakthroughs; namely, the separation of your business into BEFORE (getting people to the point of booking), DURING (incremental revenue generation) and AFTER (developing relationships) units. Jesse will use social media to study how a range of operators are already doing this using social media.

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