9-13 September 2018
Marrakech

Joel Cabrera

OVER THE RAINBOW: MOVING BEYOND STEREOTYPES TO ENGAGE LGBTQ TRAVELLERS

WHO: Joel is the Co-Founder and Chief Travel Officer of Zoom Vacations, an agency that creates luxury, experiential gay tours and vacations to gay-friendly destinations all over the world.

WHAT: Many high-end travel designers and suppliers think they are successfully reaching the LGBTQ market because they already have a few LGBTQ clients – but this is only the tip of the iceberg. Today’s LGBTQ luxury consumers are very sophisticated, are made up of numerous cultures and subcultures, and won’t fall for ‘rainbow flag and disco ball’ marketing – so how do you formulate a long-term strategy to reach, service and retain them?

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