As part of the new format for this year’s MATTER, we’ve introduced LEARN: forty-minute talks from individuals within the PURE ecosystem, containing insights that look at the experiential industry from a different perspective. If you couldn’t make it to every talk you wanted, never fear: we asked a few of our speakers to tell us the top five insights they want people to take away from their talk.
Here Mike Davis, Writer, Producer & Director at Atlantic Productions, gives us the low-down on his talk STORYMAKERS: HOW FILM & TV DEVELOPMENTS ARE CHANGING THE WAY WE TELL STORIES.
- Paint a picture: Despite VR busting out of the traditional frame, wrap-around artwork and storyboarding really helps get the message across to the client in pitch stage.
- Style or substance? Pick your camera system carefully based on the client, the filming conditions and the story. No one system currently mixes great picture quality with ease of use. So think about whether the client is more interested in the story or beautiful picture quality and high resolution.
- Get lost! The recce is vital for planning the 360 scene, rehearse it exhaustively and most importantly, find an accessible place for all crew to get out of shot.
- Schedule plenty of time in post: The edit is sloooooowww requiring a huge ingest of data and finessing stitch lines, to make the 360 picture seamless, can be fiddly.
- Manage expectations: Clients will need headsets to actually sign off viewings and encourage them to watch plenty of VR and not think of it like a traditional film.
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