There’s a whole lot going on at this year’s MATTER: along with an impressive line-up of LEARN speakers that MATTER has become known for, we’re introducing brand new crowd-sourced SPARK talks, spontaneous DISCUSS sessions and, last but not least, practical ACHIEVE workshops. Phew, are you keeping up?
So, what’s ACHIEVE all about? These intimate workshops hosted by individuals outside of the PURE community will challenge you to make changes to your business, before showing you how these can be practically implemented. ACHIEVE workshops are limited to 10 places, so you’ll need to get in there quick if you want to join one – look out for the sign-up board when you arrive on Monday (we recommend being punctual!).
In the meantime, start planning your day by checking out the ACHIEVE line-up below…
PR MASTERCLASS: HOW TO CUT THROUGH THE NOISE AND BE HEARD
Daisy Bird, Founder of BIRD Travel PR
Complimenting her LEARN talk, luxury travel and hospitality communications specialist Daisy runs a longer, 90-minute PR workshop on how to develop a communications strategy that works – including tips and tricks that every hotelier, new or established, should know on how to cut through the noise and be heard. In this workshop, Daisy will be available to review individual strategies and offer advice on a case-by-case basis.
SOCIAL MEDIA MASTERCLASS: HOW TO INSPIRE, DEVELOP A BRAND VOICE & CREATE ENGAGING CONTENT
Juliet Kinsman, Social Media Consultant
Juliet’s workshop gives you the tools you need to channel meaning and purpose into your social media output, becoming a glimmer of inspiration in a blizzard of online information. Juliet explains how to cultivate a brand voice that the right people want to listen to and create authentic, appealing posts that are relevant to your brand. She’ll also be available to review individual strategies and offer advice on a case-by-case basis – grab the chance to meet with a professional social media consultant for free!
INFLUENCER MARKETING MASTERCLASS: HOW TO UTILISE ONLINE INFLUENCERS & BLOGGERS IN YOUR MARKETING STRATEGY
Sebastien Felix, Founder of Buzz&Go
Founder of the leading platform in influencer marketing for travel, Sebastien shares exclusive insights and case studies on how hospitality brands and influencers connect. He explains how influencers can raise your brand awareness, how to pick the right influencer, how to brief them to get content that works for your brand, and even how to negotiate practicalities such as contracts. Sebastien will also be available to review individual strategies and offer advice on a case-by-case basis.
INSTAGRAM MASTERCLASS: USING INSTAGRAM TO BUILD YOUR BRAND & GENERATE SALES
Louis Sheridan, Founder of Discover & Escape and Social Media Editor at Mr & Mrs Smith
Complimenting his LEARN talk, Louis discusses the role of Instagram in personifying a brand and converting social engagement to sales, focusing on finding a unique visual voice, growing your account organically (Louis single-handedly grew Mr & Mrs Smith’s Instagram following from 15,000 to over 100,000 in just one year) and working with user-generated content. He’ll include an overview of Instagram’s new ‘Stories’ feature and will be available to review individual strategies and offer advice on a case-by-case basis.