WELCOME TO MATTER

HOSTED AT THE SOURCE
10-11 September 2017

Brought to you by
Tourism Australia

MATTER brings together the best minds in high-end travel and beyond for a dynamic two days of idea sharing, problem solving and roof raising, geared towards stimulating both professional and personal growth.

The event takes the form of an innovative ‘un-conference’ where your contribution really does matter: because you ARE the content.

Attended by leading minds and influencers from travel, with insights from design, tech, fashion and beyond, MATTER offers a better understanding of both yourself and your business in a collaborative, creative and inspiring environment.

  • Learn how to elevate your business from cross-industry experts
  • Receive (and share!) insight from industry peers and leaders
  • Hear inspirational stories that will challenge your way of thinking
  • Connect with peers in a relaxed, informal environment
  • Nourish your mind, body and soul with workshops focused on everything from increasing ROI to mindfulness

SPEAKERS

Wim Hoff

The Iceman

Wim Hof, a.k.a. The Iceman, is a Dutch daredevil who attributes his ability to withstand extreme cold to specific meditation and breathing techniques. Read more about Wim here.

WHAT TO EXPECT

With content organised around five central themes, you’ll be spoilt for choice throughout the day – whether you want to hear from an inspirational peer, have a closed group chat with a social media expert, watch a screening, or learn how to incorporate fresh food from the garden into your daily life!

Business Matters

BUSINESS MATTERS

Looking after the bottom line and looking after your values don’t have to be mutually exclusive. Discover how to grow your customers, your revenue and your ROI in a way that makes sense for your business.

Storytelling Matters

STORYTELLING MATTERS

Consumers increasingly expect brands to reflect their values and communicate a strong identity. Writers and communications experts will equip you with the tools to tell your brand story in an authentic, meaningful way that cuts through the clutter.

Disruption Matters

DISRUPTION MATTERS

The business winners of the future will be those unafraid to subvert the status quo in the quest for change. Hear from those already flipping industries upside down, whether within the travel industry or beyond.

Impact Matters

IMPACT MATTERS

Today’s consumers care deeply about responsible consumption and saving the planet. Find out how guilt-free travel can become part of your brand ethos with talks from leading figures in sustainability and conservation.

Health Matters

HEALTH MATTERS

Personal growth is just as important as business growth when you’re trying to Change Worlds. Experiential travel is fundamentally about our connection with mind, body, soul, nature and each other – remind yourself of this with sessions on mindfulness, wellbeing and personal transformation.

FORMAT

MATTER gives you the choice of up to 17 sessions at any one time, allowing you the opportunity to be as actively involved as you wish – whether it’s leading a talk, contributing to a discussion or picking up the guitar at a jam session.

SUNDAY - 10 SEPTEMBER

15:00

Registration / welcome drinks
Sign-ups for discuss and workshops

16:00

Keynote - Wim Hoff (aka the iceman)

17:00

Workshops

18:00 - 20:00

Sunset drinks

MONDAY - 11 SEPTEMBER

10:00

SPARK TALKS

11:00 - 11:45

LEARN

5 sessions to choose from

DISCUSS

5 sessions to choose from

ACHIEVE

4 sessions to choose from

SCREENING ROOM

SCREENING ROOM

WELLBEING WORKSHOPS

12:00 - 12:45

LEARN

5 sessions to choose from

DISCUSS

5 sessions to choose from

WELLBEING WORKSHOPS

13:00 - 13:45

LEARN

5 sessions to choose from

DISCUSS

5 sessions to choose from

WELLBEING WORKSHOPS

14:00

Key Note

Key Note

15:00 - 16:45

LEARN

5 sessions to choose from

DISCUSS

5 sessions to choose from

ACHIEVE

4 sessions to choose from

SCREENING ROOM

WELLBEING WORKSHOPS

16:00 - 17:30

Sunset drinks + jam concert

SUNDAY - 10 SEPTEMBER
15:00

Registration / welcome drinks
Sign-ups for discuss and workshops

16:00

Keynote - Wim Hoff (aka the iceman)

17:00

Workshops

18:00 - 20:00

Sunset drinks

MONDAY - 11 SEPTEMBER
10:00

SPARK TALKS

11:00 - 11:45
LEARN

5 sessions to choose from

DISCUSS

5 sessions to choose from

ACHIEVE

4 sessions to choose from

SCREENING ROOM
WELLBEING WORKSHOPS
12:00 - 12:45
LEARN

5 sessions to choose from

DISCUSS

5 sessions to choose from

ACHIEVE

4 sessions to choose from

SCREENING ROOM
WELLBEING WORKSHOPS
13:00 - 13:45
LEARN

5 sessions to choose from

DISCUSS

5 sessions to choose from

ACHIEVE

4 sessions to choose from

SCREENING ROOM
WELLBEING WORKSHOPS
14:00
KEY NOTE

2 to choose from

15:00 - 16:45
LEARN

5 sessions to choose from

DISCUSS

5 sessions to choose from

ACHIEVE

4 sessions to choose from

SCREENING ROOM
WELLBEING WORKSHOPS
16:00 - 17:30

Sunset drinks + jam concert

Remember that you only get back what you put in, so we encourage you to get in the spirit and collaborate with your peers as much as possible! With this in mind, we’ve designed several elements to provoke creative collisions, unearth real insight and get the quality conversations rolling right away.

Spark

SPARK

An opportunity for the most innovative among you to get on the main stage and impress the PURE community. Watch this space for more information on how to apply for SPARK closer to PURE.

Learn

LEARN

Forty-minute, pre-assigned talks from individuals within the PURE ecosystem, containing insights that look at the experiential industry from a different perspective.

Discuss

DISCUSS

Your chance to lead an informal discussion with a group of peers. The instigator will spend five minutes introducing their topic before handing over to the crowd to challenge, question and deliberate further. Watch this space for more information on contributing and signing up for DISCUSS.

Achieve

ACHIEVE

Intimate workshops hosted by individuals outside of the PURE community who will challenge you to make changes to your business – before showing you how these can be implemented. Sign up for limited spaces on the day on the LEARN board.

Screening Room

SCREENING ROOM

Our screening room will be screening documentaries and films throughout the day on topics close to all PUREists’ hearts, from conservation to innovation.

Wellbeing Workshops

WELLBEING WORKSHOPS

With an on-site kitchen garden and luxury spa, our wellbeing workshops will allow you to connect with your inner spirit.

School of Rock

SCHOOL OF ROCK

Have you got a hidden musical talent you’d like to explore? We will be crowd-sourcing a band during MATTER, who will have jam sessions in an on-site studio and play a concert on the Monday evening that’s sure to get everyone on the dancefloor!

LOCATION

MATTER, brought to you by Tourism Australia, is hosted at The Source. Complimentary transfers will operate Sunday 10 September and Monday 11 September from affiliate hotels to MATTER.

The Source Marrakech

HOW DO I ATTEND?

MATTER is part of the official PURE programme, so if you’re a registered delegate for PURE 2017, you’re in!

Not going to PURE? We know that insights from one industry can be relevant for others. So this year, we are putting aside a limited number of tickets for anyone who’s interested in learning about how insights from the experiential travel industry – the industry buzzword of the moment – can be applied to their own.

For £699, a MATTER ticket gives you access to both days of the MATTER programme and lunch, as well as sunset drinks on both evenings.

PLAN YOUR TRIP

Attending MATTER means you’re eligible for the preferable hotel rates we secure in Marrakech for MATTER (and PURE, for those attending PURE as well!). Our list of affiliate hotels offer different price points, ensuring there’s an option that’s sure to work for your budget.

Remember, Private Travel Designers attending MATTER must organise their own accommodation in Marrakech on Sunday 10 September 2017.

Complimentary transfers will operate Sunday 10 September and Monday 11 September from affiliate hotels to MATTER.

GET IN TOUCH

Want to be involved? Get in touch to discuss your options.

EMMA SQUIRE
Event Manager
+44 (0) 203 176 4627

ELIZA BAILEY
Group Public Relations Manager
+44 (0) 203 176 6734

JESSICA DEN BOER
Marketing Manager
+44 (0) 203 735 9488