Since launching the second PURE Pursuit in partnership with Mountain Travel Sobek, we’ve heard from over a hundred travel mavericks eager to journey to the Wild West for a perspective-altering adventure this June. Selecting the final challengers was no easy feat, but after careful consideration we’re proud to release the line-up: a band of industry experts and outside influencers with the grit to survive and thrive in the wilderness; the creativity to tackle our industry’s challenges and innovate for the future; and the generosity of spirit to connect and take care of one another in this test of dedication and endurance. Leading by example will be Bendetta Mazzini and Aldo Melpignano, who were pioneers of the first ever Pursuit to Iceland last year (follow their incredible journey here).

To find out more about PURE Pursuits, head to the website. But now, without further ado, meet the 2017 challengers…

NEW CHALLENGER Jody Shield, Author
NEW CHALLENGER Don Martinson, Director at Natural Habitat Adventures
Felipe Artinano De Bedout, Co-Founder & VP Operations for Origen Extraordinary Escapes
Reid Bader, VP of Ker & Downey
Craig Beal, Owner of Travel Beyond
Louise Beveridge, Communication & Advisory
Wendy Davis, CEO & President of Zebrano Travel
Knut Flakk, Founder & Owner of 62° Nord
Luca Franco, CEO & Founder of Luxury Frontiers
Rodrigo Garza, President & Owner of Lozano Travel de Mexico
Justin Huxter, Owner of Cartology Travel
Inderpal Kochhar, Founder of Sewara
Antonello Losito, President & Founder of Southern Visions Travel
Benedetta Mazzini, Founder of Wild Places Safaris
Aldo Melpignano, Founder of San Domenico Hotels
Jef Moons, CEO of Knai Bang Chatt
Jen Murphy, Freelance Travel Writer
Alexis Vincent, MD of Dive Butler International
Justin Wateridge, Managing Director of Steppes Travel

Katie Palmer is Editorial Manager for Beyond Luxury Media Ltd.