LET THE CHALLENGE BEGIN…
“PURE Pursuits is a new, disruptive model of event. Its aim is to accelerate innovation in travel. We believe that if you put smart people in a room, smart conversations happen – and with that we will achieve the most creative ideas.” – Serge Dive, CEO and Founder of PURE Life Experiences
As we write, a fellowship of experiential travel’s most daring, intrepid and PURE at heart have assembled in Iceland to brave the elements and test their physical and mental limits on the groundbreaking inaugural PURE Pursuit.
These 16 ‘challengers’ who embody the spirit of PURE have shown a willingness to put their ego aside to serve a higher purpose. Today, they will embark on a quest to uncover the very secrets that constitute the fabric of experiential travel, taking part in a journey that will expose them to mind-enriching conversations and heart-racing adventure.
The PURE Pursuit is not your average business trip, and it’s certainly no place for the meek. Each evening will bring with it a new topic for deliberation, discussion, even debate, as put forward by the challengers themselves. They must come forth with ideas, anticipate challenge, expect provocation and embrace thrill. Their task? To create a new, stronger force for the travel industry.
Who are these mysterious challengers? Check back on Journal over the course of the week to find out.
Let the Pursuit begin…
Our partner for the PURE Pursuit is Nordic Luxury, a boutique DMC specialising in the bespoke exploration of Iceland, Greenland, Norway, Finland, Denmark and Sweden. Having pioneered unforgettable trips on behalf of exceptional individuals for over a decade, they are now collaborating with PURE Life Experiences to take our challengers on a journey of true inspiration.