Where do you plan your company strategy – on an iceberg, maybe? How much of your networking takes place while simultaneously navigating rapids? The answer is probably ‘no’, and ‘none’ – because for an industry centred on exploration, much of our business traditionally takes place in the office (or, if we’re lucky, the nice coffee shop down the road).
But, as Skift pointed out in their 2017 Megatrends report, the line between business and creativity is increasingly blurred; across industries, meetings are becoming festivalised. With live acts, eclectic food offerings, activities including yoga and cookery courses, and in one case an actual festival, we like to think that Beyond Luxury Media events are ahead of the curve; but in our mission to purge the pedestrian, eliminate the mundane and make good on our pledge that travel really can Change Worlds, we decided to take things one step further…
That’s why last year, for the first time, we hauled 18 of experiential travel’s finest minds out of their comfort zones and into the snowy depths of Iceland for a ‘work trip’ like no other: the first in a series we call PURE Pursuits. With no idea of the itinerary, all our pioneering challengers were told was what to pack (and that didn’t include their egos) – certainly no undertaking for the faint-hearted. In the land of fire and ice they touched base off-road, hit the ground ski-dooing, took a dive into blue sea thinking and got (their ice-axes) stuck into new ideas.
Our taste for adventure awakened, in 2017 the wild called upon us once again: in June we gathered a band of visionaries for a journey along the Salmon River in Idaho laced with the pioneering spirit of the Wild West. From canyons to rapids, mountain peak to valley floor, together they embarked on a voyage requiring persistence, self-reliance, individuality and collaboration, all in the pursuit of unearthing creative, future-focused solutions and ideas set to change the travel industry and beyond.
“Both PURE Pursuits were amazing experiences. My favourite part was the human connections – I have made many friends and new business partners. I even ended up arranging the wedding of a fellow challenger and now good friend at one of our properties!”
– Aldo Melpignano, Founder of Domenico Hotels
The Pursuits’ signature early mornings, action-packed days and excitable late nights make up a schedule designed to catalyse new connections and spark accidental conversation. Participant-curated-and-led, seminar-like discussions, moderated by Beyond Luxury Media founder Serge Dive, are inspired and enhanced by a physical journey conceived to change your perspective, free your mind, reinvigorate your passion for travel and ignite lifelong bonds with your fellow challengers and industry peers.
“What an incredible moment and dynamic you managed to create this week. I am stunned by everything and I dont remember the last time I lived so intensely for a week. Thank you from the bottom of my heart for inviting me and above all welcoming me into the PURE family.”
– Louise Beverige, Communication & Advisory
In 2018 we’ll send 60 challengers on transformational Pursuits designed to foster creativity, cultivate connections and alter your perspective, with collaborative problem solving, inspiring discussion and exhilarating adventure – all with the ultimate aim of pushing the travel industry forward, together.
Whether you engage in a thought-provoking, sense-driven exploration on wheels across the rolling, picturesque European countryside; a mentally and physically invigorating, paddle-powered trip through the rainforests of Central America; or an all-immersive, high-intensity expedition through unforgiving Scandinavian mountains and fjords, you’ll be surrounded by the leading minds in the industry.
…What do you pursue?
Applications for all 2018 PURE Pursuits are now open – apply at purepursuits.com.
Katie Palmer is Editorial & Content Manager for Beyond Luxury Media Ltd.