CONSERVATION STATIONS: HOW TO ENGAGE TODAY’S CONSCIOUS TRAVELLER
WHO: Sonu and his wife Eva opened their first property, Soneva Fushi, in the Maldives in 1995, creating a high-end market in what was formerly a mass-market destination. Soneva Fushi pioneered the trend of luxury holidays in the Maldives, especially back-to-nature luxury holidays. Sonu and Eva also started Evason group of hotels and Six Senses Resorts and Spas across South East Asia and Europe. In 2012, Sonu and Eva sold the two companies to focus on Soneva-owned resorts with private residences, as part of the “One Owner, One Operator, One Philosophy, One Brand” strategy. Soneva continues to lead the industry in sustainable luxury. Each Soneva resort uses only natural and sustainable building materials. Plastic is banned and as much produce as possible is grown or caught locally to reduce carbon footprint and support the local economy.
WHAT: Today’s conscious traveller expects conservation and sustainability to be a central part of their hospitality experience. In this talk, three hoteliers share the challenges and successes of building their sustainability minded brands and offer advice on how to tell your brand’s conservation story.