REVOLUTIONISE YOUR BUSINESS ON A JOURNEY LIKE NO OTHER

In 2018 we’ll send 60 challengers on transformational Pursuits designed to foster creativity, cultivate connections and alter your perspective, with collaborative problem solving, inspiring discussion and exhilarating adventure – all with the ultimate aim of pushing the travel industry forward, together.

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MEET OUR FIRST MATTER SPEAKERS FOR 2017

As the summer settles in, we're already thinking about Moroccan sunshine - and we're excited to be able to announce the first six of our MATTER speakers.

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LIFE ON THE (FLOE) EDGE: AN ARCTIC SAFARI IN THE POLAR DESERT

The far, Arctic North of Canada proves to be the perfect setting for a safari on the floe edge... Debbie Pappyn discovers this frozen, polar world and its majestic animals.

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LODGE LIFE: THREE FAMILY-RUN OPERATIONS IN REMOTE NORTH AMERICA SHARE THE TRIUMPHS AND TRAVAILS

Fraser Murray of Nimmo Bay in the Great Bear Rainforest, Ellie Claus of Ultima Thule Lodge in Alaska’s Wrangell-St. Elias National Park, and Carly Potgeiter of Alaska’s Within the Wild Lodges discuss how they craft luxury wilderness experiences.

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CASTAWAY WITH ALVARO CEREZO

Docastaway's Alvaro Cerezo explains why today’s hyper-connectivity is making time alone the new luxury - even if that means being shipwrecked.

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#IEATCULTURE

Marcella Echavarria goes on a food journey to find out what today’s traveller is looking for: a holistic experience that can be absorbed with the five senses.

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LET ME LIVE

Stanley Stewart investigates how travel saved the Huaorani tribe from the Big Oil.

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ERIC DEMAY

Eric Demay from The Real Japan tells us how they managed to turn tragedy around with an inspiring travel project, and shares what being a PUREist means to him.

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Ecuador needs us

We spoke with Stephanie Bonham-Carter from the Ecuador Recovery Fund to find out how the PURE community can help in the wake of last month's earthquake.

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ALICE DAUNT

We caught up with Alice Daunt of Daunt Travel to find out what being a PUREist means to her.

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JOSS KENT

CEO of andBeyond Joss Kent names the travel brands he admires and tells us the one thing he would change about the travel industry if he could...

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TOM MARCHANT TALKS PURE PURSUITS

The Owner and Co-Founder of Black Tomato gives his perspective on his first PURE Pursuits experience in Iceland...

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Meet the Challengers: Day 4

Meet the challengers putting their mental and physical limits to the test on the groundbreaking inaugural PURE Pursuit in Iceland…

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Meet the Challengers: Day 3

Meet the challengers putting their mental and physical limits to the test on the groundbreaking inaugural PURE Pursuit in Iceland…

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Meet the Challengers: Day 2

Meet the challengers putting their mental and physical limits to the test on the groundbreaking inaugural PURE Pursuit in Iceland...

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Meet the Challengers: Day 1

Meet the challengers putting their mental and physical limits to the test on the groundbreaking inaugural PURE Pursuit in Iceland...

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LET THE CHALLENGE BEGIN…

A fellowship of experiential travel’s most daring, intrepid and PURE at heart have assembled in Iceland to brave the elements and test their physical and mental limits on the groundbreaking inaugural PURE Pursuit.

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