LOST IN TRANSLATION? THE IMPORTANCE OF STRONG VISUAL LANGUAGE IN THE GLOBAL AGE

Visual language: it's the brain-ache of high-end travel brands. James Davidson explores the importance of meaning and purpose behind a brand's aesthetic.

Share
PEOPLE WHO EAT TOGETHER, CHANGE WORLDS TOGETHER

Social enterprises are emerging as a potent force for change. #CookForSyria founder Serena Guen reflects on her realisation that no business or individual is too small to make an impact – and what this means for the travel industry.

Share
WORD-OF-MOUTH: HOW TO USE OFFLINE BEHAVIOUR FOR ONLINE GAINS

The new hospitality landscape revolves less around brands talking about themselves and more around people talking about brands. Enter offline activities, communities and collaborations as hospitality’s new marketing strategy.

Share
TRAVEL TREND #5: SHARING ECONOMY

Hear what Condé Nast Traveler China Features Editor Guannan Huang had to say at the 2016 PURE Press Roundtable.

Share