CHILLING WITH THE ICEMAN

Wim Hof, a.k.a. 'The Iceman', will be taking to the MATTER stage at PURE this September. We caught up with the (ice)man himself to find out why he hangs out half-naked in the cold and what we can expect from his talk...

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BOHEMIAN LIKE YOU

For 2016, PURE has a dramatic new dress code – read on or stick out.

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WHERE IT’S AT

Everyone knows there’s a lot more to PURE than business meetings – check out the week’s social highlights.

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ON-SCREEN HEROES

Tourism Australia leads the way in engaging marketing with a new short film entitled 'Aboriginal Australia: Our Country is waiting for you'.

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THE ANTI-BANKER

You’ve probably heard his name – heck, you might even have seen his daring trans-Pacific sail aboard a boat made of bottles – but we can guarantee there’s more to environmental strategist David de Rothschild than you might think...

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