CHILLING WITH THE ICEMAN

Wim Hof, a.k.a. 'The Iceman', will be taking to the MATTER stage at PURE this September. We caught up with the (ice)man himself to find out why he hangs out half-naked in the cold and what we can expect from his talk...

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WITHOUT A TRACE: THE TREND FOR TRAVELLING AS IF IT NEVER HAPPENED

Emma Love investigates the trend of tourism without leaving a trace, from sustainable temporary camps to experiential trips that appear never to have happened at all.

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MEET THE CHALLENGERS

Meet the challengers journeying to the Wild West for a perspective-altering PURE Pursuit this June: a band of industry experts and outside influencers with the grit, creativity and generosity to withstand this test of dedication and endurance.

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HOW PUREISTS ARE EMBRACING SUSTAINABLE TOURISM IN 2017

The United Nations have declared 2017 the International Year of Sustainable Tourism for Development – we asked PUREists to share what sustainable tourism means to them and how they’re living up to the ethos.

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TRENDS MATTER: TRAVEL EDITORS REVEAL THE TRENDS THAT ARE BIG NEWS FOR 2017

Download our first ever trend report, featuring insights from the PURE Press Roundtable.

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TRAVEL TREND #4: HANDS-ON

Hear Senior Editor at Condé Nast Traveler US Paul Brady give us his prediction for the next big trend in experiential travel.

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TRAVEL TREND #2: SAFE HAVENS

Get the inside track on what's coming next for experiential travel from Porter's Travel Director, Catherine Fairweather.

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TRAVEL TREND #6: VIRTUAL REALITY

Founder of SUITCASE Magazine Serena Guen shares her predictions for how tech innovations will impact travel trends.

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TRAVEL TREND #3: BACK TO BASICS

Get the lowdown on emerging travel trends from freelance travel writer Debbie Pappyn.

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TRAVEL TREND #5: SHARING ECONOMY

Hear what Condé Nast Traveler China Features Editor Guannan Huang had to say at the 2016 PURE Press Roundtable.

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TRAVEL TREND #7: TRAVEL UNPLUGGED

Is anything really new? Hear Founder & CEO of Fathom Pavia Rosati's take on the next big trend in experiential travel.

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TRAVEL TREND #1: TRANSFORMATIONAL TRAVEL

Editor-in-Chief of Travel Weekly and Press Roundtable moderator Arnie Weissman gives his prediction for the next big trend in experiential travel.

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BOUTIQUE SOUK

When in Marrakech, we know PUREists can’t resist adding to their eclectic collections in the city’s colourful souks; so this year we’re bringing the souks to you.

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BOHEMIAN LIKE YOU

For 2016, PURE has a dramatic new dress code – read on or stick out.

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ANA CLAUDIA COSTA

Ana Claudia Costa tells the story of how she founded Porto Brasil Viagens at the young age of 22 – and what she's learned since then

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THAT FESTIVAL FEELING

PURE 2016 has a line-up of after-dark festivities imagined and created to blow minds.

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WILBERT DAS

Designer-turned-hotelier Wilbert Das explains his belief in 'localism' and reveals the hidden meaning in UXUA Casa.

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SANDRA DEE HOFFMAN

Founder of Children's Concierge LLC, Sandra Dee Hoffman, explains how we could all have something to learn from the way children see the world.

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ZEKERIYA S. SEN

Zekeriya Sen of Fest Travel explains how the magical realism and joy of experiential travel led him to become a Private Travel Designer.

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JANET MACTAVISH

Janet Mactavish of Travel Magellan explains how quitting her banking job to travel alone helped her find her way in the world.

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