REVOLUTIONISE YOUR BUSINESS ON A JOURNEY LIKE NO OTHER

In 2018 we’ll send 60 challengers on transformational Pursuits designed to foster creativity, cultivate connections and alter your perspective, with collaborative problem solving, inspiring discussion and exhilarating adventure – all with the ultimate aim of pushing the travel industry forward, together.

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WITHOUT A TRACE: THE TREND FOR TRAVELLING AS IF IT NEVER HAPPENED

Emma Love investigates the trend of tourism without leaving a trace, from sustainable temporary camps to experiential trips that appear never to have happened at all.

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MEET THE CHALLENGERS

Meet the challengers journeying to the Wild West for a perspective-altering PURE Pursuit this June: a band of industry experts and outside influencers with the grit, creativity and generosity to withstand this test of dedication and endurance.

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THE HOTTEST WAY TO DO BUSINESS OUTSIDE THE BOARDROOM

With the line between business and creativity becoming increasingly blurred, we’re gathering a band of industry adventurers for a journey laced with the pioneering spirit of the Wild West this June.

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TOM MARCHANT TALKS PURE PURSUITS

The Owner and Co-Founder of Black Tomato gives his perspective on his first PURE Pursuits experience in Iceland...

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Meet the Challengers: Day 4

Meet the challengers putting their mental and physical limits to the test on the groundbreaking inaugural PURE Pursuit in Iceland…

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LET THE CHALLENGE BEGIN…

A fellowship of experiential travel’s most daring, intrepid and PURE at heart have assembled in Iceland to brave the elements and test their physical and mental limits on the groundbreaking inaugural PURE Pursuit.

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