WHO IS GENERATION K – AND WHY SHOULD YOU CARE?

There’s a new buzzword in town. Forget millennials: Katie Palmer investigates why trendsetting brands should get to know Generation K – and discovers that age isn’t everything.

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WHERE NEXT?

In an interview for Positive Luxury, PURE CEO & Founder Serge Dive shares his insights on what's shaking up the luxury travel industry.

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Ecuador needs us

We spoke with Stephanie Bonham-Carter from the Ecuador Recovery Fund to find out how the PURE community can help in the wake of last month's earthquake.

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PURE AWARDS: WINNERS 2014

The PURE community has spoken. From a truly outstanding shortlist, the winners of the PURE Awards 2014 have been announced...

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MATTER 2014: What We Learned

The most interesting insights into the high-end experiential travel industry from the inaugural MATTER seminar series...

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Pure Conference 2014: Meet the Speakers

For the PURE Conference 2014 we’re stripping back the superficial and revisiting the fundamentals of transformational travel: Real People, Unreal Experiences. Introducing our speakers, Pico Iyer and David De Rothschild...

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The 6th Edition of PURE Life Experiences begins on 10 November 2014. Are you ready to Change Worlds?

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PURE 2014 AWARDS SHORTLIST

After much deliberation, the PURE Awards 2014 shortlist has been drawn up, showcasing the most outstanding entries in each category.

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FILMING FOR SURVIVAL

Pioneering filmmakers, committed conservationists and co-founders of the game-changing Great Plains Conservation, Dereck and Beverly Joubert are quite possibly one of the coolest couples in experiential travel.

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THE HUMAN POLAR BEAR

Getting to know PURE Conference 2013 speaker, Lewis Pugh...

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THE POWERS THAT DIVE

Since founding PURE Life Experiences with Sarah Ball in 2008, there hasn’t been much stopping for Serge Dive. We caught up with him to get the latest...

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RACING WITH THE MAASAI

We caught up with movie star, conservationist and PURE Awards judge, Edward Norton...

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