03
May
2017
THE EMPATHY (R)EVOLUTION AND THE BACKLASH TO AI IN TRAVEL

As artificial intelligence edges ever closer to Spike Jonze’s imagination, we’re losing the very thing that sets us apart from machines: empathy.

06
Jan
2017
SECRETS TO INSTA-SUCCESS FROM SAVVY INSTAGRAM STORYTELLERS

We asked some of our favourite Instagram storytellers to share tips on how to optimise your storytelling via the super-hot social media channel, from shooting the perfect photo, to why you should be paying attention to Instagram Stories.

21
Dec
2016
HOW TO FIGHT ABOVE YOUR WEIGHT: TIPS AND TRICKS FOR MARKETING SMALLER LUXURY AND EXPERIENCE-BASED BRANDS

More choice and personalisation of media channels has allowed smaller, focused businesses — particularly in the travel and hospitality realms — the ability to fight well above their weight in terms of articulating their message, value, and attracting an audience. Read on for a few key tips to maximise your return.

09
Sep
2016
MATTER 2016: ACHIEVE

Hosted by individuals outside of the PURE community, ACHIEVE workshops will challenge you to make changes to your business, before showing you how these can be practically implemented. Check out the line-up here.