MIND OVER MATTER: HOW ‘THE ICEMAN’ USES TRAVEL AS MEDICINE

'The Iceman' himself took to the stage at MATTER today to enlighten PUREists as to how we can harness the power of the cold for the good of our health. Katie Palmer chatted with Hof to get the low-down on his 'Wim Hof Method' – and find out why he believes anyone is capable of performing such impressive feats.

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CHILLING WITH THE ICEMAN

Wim Hof, a.k.a. 'The Iceman', will be taking to the MATTER stage at PURE this September. We caught up with the (ice)man himself to find out why he hangs out half-naked in the cold and what we can expect from his talk...

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