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The phantasmagorical city of Marrakech embodies the experiential rhythms running through PURE’s bloodstream. It is a place of transformation, where beat writers, hippies and rock stars have flocked since the 60s and 70s to experience life in a different light, finding inspiration and escape in the geometric shadows of the souk, amid an atmosphere dense with perfume and possibility. From Casablanca to The Rolling Stones, from Yves Saint Laurent to Jack Kerouac and William Burroughs, the vibrant, exotic and infectious romance of Morocco has long set the scene for hedonism, creativity and the most outlandish travellers’ tales.
Today, Marrakech has evolved to possess all the traits most important to PUREists: international connections, stunning high-end hotels, a dynamic foodie scene and a balmy November climate… Yet it still retains the sense of adventure that is central to our ideology. After exploring the globe for a possible new destination for PURE, no other city has come close to beating Marrakech. PURE’s home, Palais Des Congrès, is perfectly placed in the very heart of the city.
Avenue Mohammed VI
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Southern Hemisphere or…
A location just a hop, skip and a jump away from Europe means easy access to a sea of inspirational Pre and Post Tours.
A standard, predictable city or…
AN EXOTIC DESTINATION
Our show location reflects the strong experiential identity of PURE and its inspirational members.
A cold place in November or…
No contest. PUREists like to arrive in the morning with their shades on, enjoy alfresco lunches and indulge in evening parties under the stars.
Boring hotel ballrooms or…
EXCITING PARTY VENUES
PUREists like to be wowed each and every year. We believe that a party’s not worth having unless it’s totally unique, spectacular and surprising.
A large, corporate exhibition centre or…
A SMALL, UNIQUE SHOW VENUE
PUREists like to stay close to the action for the entire week. Being stuck in traffic for hours on a transfer bus or taxi is not what we would call life enriching!
A large metropolis or…
A SMALL CITY CENTRE
It is vital that PURE stays intimate, undiluted and totally exclusive. We like our venue to be charming and cut from a different cloth – just like the people who fill it.
GUEST LISTOur handpicked guest list makes make PURE the most sought-after event of its kind, find out who's in... More
OFFICIAL PARTNERSPURE is about breaking new ground, thinking creatively and connecting ... More
- Testimonials from our wonderful PUREists - unprompted and 100% PURE... More
- PURE welcomes some of the world’s most inspiring speakers to fire imaginations and set the tone... More
TECHNOLOGIESWe provide our PUREists with some of the world’s most high-tech networking technologies... More
- To host the world’s finest travel trade show you need a terrific team: meet them here.