RELEASE YOUR DESERT SPIRIT WARDROBE

2 -min. read PUREists are wanderers and adventurers – bohemians more at home under the stars than a roof, free spirits happier expressing themselves in eclectic attire than stifled by the conventions of

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WHO’S IN OUR SUITCASE FOR MATTER 2017?

5 -min. read Our SUITCASE speakers will school you on how to reach today's generation of savvy travellers, from how to go beyond Instagram's Valencia filter to the modern meaning of wellness.

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FROM UNSUNG HEROES TO EXPERIENTIAL EXPERTS, IT’S THE PURE AWARDS 2017 SHORTLIST

9 -min. read It's time to reveal the shortlist for this year's PURE Awards - and for you to vote for your winners. Over 230 entries have been whittled down.

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LOOKING FORWARD TO OUR LATEST MATTER SPEAKERS

5 -min. read It's time for round two of our MATTER 2017 speakers, with topics ranging from how to drive your bottom line through to the smilier side of the sharing economy.

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UNDER THE INFLUENCE: HOW TO USE INFLUENCERS

5 -min. read We catch up with Amanda Ho ahead of her MATTER talk about using influencers to drive content and ROI, delving a little deeper into what delegates can expect to hear.

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DERECK JOUBERT ON ECO-TOURISM AND ZIMBABWE’S FUTURE

6 -min. read Dereck and Beverly Joubert are undoubtedly 'children of Africa'. The husband and wife duo use films to change attitudes on a scale they cannot do through tourism alone.

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MEET OUR FIRST MATTER SPEAKERS FOR 2017

4 -min. read As the summer settles in, we're already thinking about Moroccan sunshine - and we're excited to be able to announce the first six of our MATTER speakers.

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FLOATING AMONG THE PHOSPHORESCENCE IN PARATY

6 -min. read Paraty is unscathed by progress. The modern world has passed it by. The old centre is intact, its streets too narrow, and their cobbles too uneven to admit cars.

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SLEEP TIGHT: BEYOND THE PILLOW MENU

3 -min. read With a wave of new companies, including Casper, Tuft & Needle and Yogabed, all dedicated to improving how we sleep, it's time for hotels to catch up.

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UNCOVERING THE SECRET CYCLADES

7 -min. read On the unknown Cycladic islands of Ios, Sikinos, Folegandros and Sifnos, you can lounge on a beach; share leisurely lunches; and stroll through whitewashed villages.

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GONE BABEL FISHIN’: IS TRAVEL READY FOR THE UNIVERSAL TRANSLATOR?

4 -min. read Travelers are already more likely to swipe through an app than flip through a book, and new technology means that, soon, we might not even need to do that.

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FIND A SENSE OF PLACE WITH THESE MINDFUL HOTEL DESIGNS

4 -min. read Here are four mindful hotel designs weaving together architecture, traditional materials and local artisans to tell the story of both hotel and location.

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HIDING OUT IN THE ROCKY MOUNTAINS AT DUNTON HOT SPRINGS

5 -min. read Discover the slow life in Dunton Hot Springs in Colorado, a former gold mining town nestled deep in the Rockies and the best-kept secret in the US.

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PURE’S PROMISE TREE GETS A NEW HOME WITH EDUCATION FOR ALL

2 -min. read Once PURE 2016 came to a close we transported our Promise Tree to a boarding house in nearby Asni managed by PURE's chosen charity, Education For All.

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CASTAWAY WITH ALVARO CEREZO

5 -min. read Docastaway's Alvaro Cerezo explains why today’s hyper-connectivity is making time alone the new luxury - even if that means being shipwrecked.

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REWIND THE VIBES WITH OUR POST-PURE PLAYLIST

1 -min. read We asked DJ Jared Dietch - the man behind this year's show soundtrack - to put together a post-PURE playlist to remind us of the good times.

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WHEN THE JOURNEY BECOMES THE DESTINATION

6 -min. read The way we actually get from A to B when we travel is often overlooked. But shouldn’t the journey actually be part of the destination and the experience?

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SPARK A REVOLUTION

2 -min. read Watch videos of the full SPARK presentations from MATTER 2016, all tackling the topic of Small Promises Change Worlds in under 4 minutes.

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TOP TEN MOMENTS FROM PURE 2016

4 -min. read In the year PURE switched into full festival mode, there were lots of moments to remember. In case you missed anything, here are our top 10 memories.

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CHANGE WORLDS CHAMPIONS: PURE AWARDS WINNERS 2016

3 -min. read Find out who emerged victorious at the PURE Awards 2016, brought to you by Tourism Australia.

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