An immersive, perspective-shifting itinerary that challenges and inspires the sophisticated traveller on a deeply personal level, creating emotion through the powerful medium of storytelling and transforming their life for the better.
TOP TIPS FOR A WINNING APPLICATION
SHORT IS SWEET
Keep your entry short and to the point, ensuring it’s within the character limit.
Ensure your copy is descriptive, interesting and shows that the initiative worked – not just a simple copy and paste from a press release.
KEEP IT RECENT
Your initiative must have been introduced after 1 July 2017 in order to be eligible.
Showcase your product with good quality, high-resolution, JPEG images. PDFs, videos and other formats will not be accepted.
GO OLD SCHOOL
Use old-fashioned words only – no URLs, links, hashtags or the like, as the judges won’t be able to view them during the Shortlisting Event.
CASCADA EXPEDICIONES/ECOCAMP PATAGONIA
The Dientes Trek is a “back to your roots” wilderness experience. There is virtually no trail infrastructure; it’s un-crowded and the immersion in nature and disconnect from the world is absolute. There is only you, silence, and the mighty peaks and legendary waterways of Tierra del Fuego. Trekkers leave with a greater appreciation and understanding of the power of nature, as well as themselves as humans in the world, where our actions have real consequences for the future of the planet.
- BOLIVIA MILENARIA
- CHURCHILL WILD
- SPLIT APPLE RETREAT
Great Plains Conservation
The drought conditions gripping the whole of southern Africa forced Great Plains Conservation to rethink how their Selinda Canoe Trail would operate, due to less water entering Botswana’s river systems. This resulted in the birth of the new Selinda Adventure Trail! This experience explores some of Botswana’s most amazing areas of the Selinda Reserve – predominantly as a walking safari, camping under the stars. The Selinda Adventure Trail aims to return you to an age of exploration where there is no set routine or wildlife to be observed. It is about as close to nature as one can get. It definitely changes your soul as you breathe in the air of the African wilderness. The experience starts with a helicopter transfer from the Selinda airstrip setting the scene that there are no roads, no other camps. No one.
- Butterfield & Robinso
- Congo Conservation Company
- Origen Extraordinary Escapes
- Saffire Freycinet
Our Quest for the Snow Leopard itinerary travels to Mongolia’s remote Altai Mountains to track the elusive, endangered snow leopard. It is the ultimate game of hide and seek, requiring patience and persistence. In the modern world, where instant gratification is de rigueur, this itinerary truly alters perspective. Our client, Joe Rohde, travelled this starkly beautiful landscape and then painted evocative canvases to be sold to support conservation efforts. We, like Joe, believe that it isn’t what you take from a place, but what you also give in return that defines transformational travel.
- Churchill Wild
- Natural Habitat Adventures
- Secret Compass
- The Ranch At Rock Creek
Alaska’s Ultima Thule Lodge – The Land Remote Beyond Reckoning
Defined as ‘the land remote beyond reckoning,’ Ultima Thule sits deep in the heart of North America’s largest national park. The timeless luxury of the lodge only enhances the already indescribable natural setting – the theory being that indulging creature comforts and simultaneously overwhelming the senses is the ideal formula for creating emotionally rich experiences.
From March through to October guests can take part in flight safari adventures. Thanks to the light bush airplanes used – which are specifically designed to ensure minimal impact to the natural world – they enjoy a heightened level of personal experience, effectively ‘strapping on a pair of wings’ to explore untouched wilderness where no humans may have ventured before, unrestricted by itineraries and uninterrupted by the rest of the world. They find themselves in a world removed from civilization, picnicking in the middle of the largest non-polar glacier on earth, walking atop a high alpine plateau among arctic flowers to sample wild berries, fishing in a salmon stream alongside grizzly bears, or soaring among 18,000 foot-high peaks en-route to the Pacific coastline to witness 1000-year-old glacier ice crash into the surf.
Yet the thing that makes Ultima Thule truly extraordinary is the authenticity experienced on a human level. Guests are welcomed into the daily lives of the Clauses – a modern day pioneering family who live hundreds of miles ‘off the grid’ within a small, self-sustaining community of their own creation – where they are invited to live and share the dream of wilderness adventure and stewardship.
GREAT PLAINS CONSERVATION
Great Plains Conservation’s collection of exquisite high-end camps offers guests the opportunity to truly immerse themselves in the magical African wilds across Botswana and Kenya – whether it’s enjoying uninterrupted views across the prime wildlife territory of the Selinda Reserve, shaded by a canopy of African ebony and Red ivory trees at Zarafa Camp; meandering on horseback among the “Big Five” mammals in their natural habitat on a Ride Kenya Safari; or paddling serenely down the waterway linking Botswana’s Okavango Delta and Linyanti and Kwando water systems on the Selinda Canoe Trail. Encouraging people to appreciate nature and learn how to better protect the environment is at the core of Great Plains Conservation’s mission, so it’s no surprise that the experiences they offer have a unique simplicity and rawness that allows for no distractions. Coupled with the beauty and comfort of the camps themselves and the attentive, personalised service, Great Plains offers a host of truly life-enriching experiences that are unique to each individual.
“The Jouberts convey their passion and deeply held conservation ethic and respect for the natural world that is unsurpassed, no matter what the setting, but especially in their beloved African plains. This is conveyed to those fortunate enough to travel in their presence.” – Sylvia Earle