The PURE Awards, hosted by Sofitel Marrakech, on Tuesday 11 September, is a celebration of our community and their extraordinary power to Change Worlds.
There are seven carefully curated categories designed to showcase the best of the best – entries are open to all PUREists. The shortlist is carefully selected by our expert judging panel, featuring renowned, experientially minded travel journalists; then it’s over to the PURE community to vote for their winners.
An immersive, perspective-shifting itinerary that challenges and inspires the sophisticated traveller on a deeply personal level, creating emotion through the powerful medium of storytelling and transforming their life for the better.
A project or initiative that puts Planet Earth on centre stage, showing due responsibility to our natural resources and going above and beyond to protect our legacy – for the good of not only the tourism industry, but the world.
A project or initiative that strategically and sensitively integrates the local community, aligning itself with the values of the inhabitants and protecting the authenticity of their culture, while enriching the experience of the traveller.
A clever campaign that uses innovative or unusual methods to encourage personal engagement with a travel product, while staying true to the independent, experiential ethos of the brand.
Outstanding examples of high-end design that contribute to the emotional experience of the traveller, using exquisite aesthetics and creative ingenuity to offer a new perspective and showcase the richness of its locality.
An individual whose efforts have directly influenced the development of the experiential travel movement – a true maverick whose commitment, curiosity and daring sets new standards for the industry at large.
Recognising the dedication and passion of the guides who go an extra mile to offer a truly transformation experience to their guests, often through some of the most remote areas of the world.
The PURE Awards are an incredible opportunity to take your brand centre stage – and show fellow PUREists how YOU Change Worlds. Why enter? Here are just a few reasons:
A raised PUREist profile among our elite community of travel buyers, exhibitors and press
Regular promotion and exposure via email and social media, as well as the PURE community actively interacting with shortlisted brands during voting
Exposure to prestigious members of the press at our judging lunch
The PURE Awards shortlist and winners are recognised industry-wide as the best at what they do – and we’ll give you an exclusive PURE Awards logo for your marketing materials to prove it
2017 JUDGES’ PANEL
In 2017, we selected some of the world’s most renowned, experientially minded travel journalists to determine which entries deserve to go through to the voting stage. This is our panel from 2017 – we will be announcing our panel for 2018 soon!
Contributing editor at Vanity Fair
Articles Editor at Condé Nast Traveller
Executive Travel Editor for Town & Country Magazine
Founder & CEO Suitcase Magazine
Features Editor at Condé Nast Traveller
Journalist Calle Touriste