THE TRUE POWER OF SHARKS

4 -min. read Anton Crone explores how sharks are beginning to gain their due respect, not for their power to frighten us or enhance our misguided sense of status, but for their power to keep the oceans in balance.

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TRAVEL FOR THREADS

8 -min. read Marcella Echavarria meets the textile junkies committed to working with artisan communities around the world through design, development, culture and commerce.

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DUE NORTH

4 -min. read Debbie Pappyn and David De Vleeschauwer fall victim to the mysterious polar virus on board the legendary Kapitan Khlebnikov, as they head north to the Greenland ice sheet.

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SUMMER CAMP: 8 OF THE WORLD’S MOST NEXT-LEVEL GLAMPING EXPERIENCES

4 -min. read The glamping trend has been doing the rounds, but for those seeking a truly extraordinary twist, here are a few of the world's most inspiring glamping experiences.

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PROTECTING A GHOST

4 -min. read Anton Crone reports on the role of Walter Mitty in highlighting the plight of the elusive snow leopard – and what more can be done to help.

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TRAILBLAZERS

4 -min. read Where in the world should the experiential traveller go next to get away from it all? Debbie Pappyn and David De Vleeschauwer go off the beaten track to investigate undiscovered experiential destinations.

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GET META

3 -min. read Jenny Worner on the restless pursuit of Meta-Luxury, where 'being' is the new 'having'.

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WHERE NEXT?

9 -min. read In an interview for Positive Luxury, PURE CEO & Founder Serge Dive shares his insights on what's shaking up the luxury travel industry.

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MAKE TONGUES WAG

4 -min. read Anouschka Menzies of Bacchus PR breaks down the tricky world of public relations.

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#IEATCULTURE

6 -min. read Marcella Echavarria goes on a food journey to find out what today’s traveller is looking for: a holistic experience that can be absorbed with the five senses.

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SCREEN IDOLS

4 -min. read Filmmakers Jungles in Paris give their top five insights for creating a world-changing travel video.

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COOL BLUE

4 -min. read Meet the brands that are combining conservation with creativity in the fight to save our oceans.

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LET ME LIVE

6 -min. read Stanley Stewart investigates how travel saved the Huaorani tribe from the Big Oil.

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Ecuador needs us

4 -min. read We spoke with Stephanie Bonham-Carter from the Ecuador Recovery Fund to find out how the PURE community can help in the wake of last month's earthquake.

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ARE YOU EARTHCHECKED?

4 -min. read On National Earth Day we're encouraging the PURE community to get EarthChecked and make a small change that could Change Worlds.

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HOW TO GET YOUR STORY TOLD

6 -min. read Each year PURE hosts some of the world’s most renowned travel press... This time, we decided it was time for them to give us some top travel tips: namely, how to catch their attention and get great media coverage.

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CONSERVATION LAB 2016: MEET THE STAR PLAYERS

8 -min. read The Conservation Lab is a this progressive two-day un-conference bringing together 50 influencers in the travel industry with 50 luminaries from the conservation world under optimal conditions for creative thinking and collaborative innovation. Meet some of the star players...

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WORLD CHANGERS

1 -min. read Farhad Heydari investigates new ways our PUREists are Changing Worlds through truly unique experiences...

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RELIVING THE RICH LIFE

1 -min. read This year's PURE Conference, brought to you by Tourism Australia, saw incredible speakers Zita Cobb, Braam Malherbe and Jimmy Nelson all take to the stage to give the PURE community their take on the theme: Living The Rich Life. Watch their full talks below and get inspired...

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HOT OFF THE PRESS

1 -min. read Graham Boynton investigates how to get your travel product noticed by the world's top travel editors, as told by them...

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