This year’s MATTER, brought to you by Tourism Australia, will bring together the best minds in high-end travel and beyond for a bumped up two days of idea sharing, problem solving and roof raising. Across our stunning new venue of The Source, we’ll be putting on several stages, tents and even kitchen tables (!) packed with inspiring talks, debates and workshops to get your mind ticking over and stimulate both professional and personal growth.
As the summer settles in, we’re already thinking about that Moroccan sunshine – and we’re excited to be able to announce the first six of our speaking slots. With topics ranging from social media savviness to sexed-up sustainability and the true meaning of ‘transformational’, we can’t wait to hear what they have to say. Check out their pitches below – and keep an eye on the MATTER homepage for future speaker releases.
COMING UP ROSES: PR TIPS AND TRICKS TO MASTER THE MODERN MEDIA LANDSCAPE
Founder, Mason Rose PR
WHO: Tanya Rose, the founder of Mason Rose PR and a recognised authority in luxury travel.
WHAT: This in-the-know PR workshop dedicated to independent hoteliers will provide a real and honest guide to the changing nature of the media landscape. Tanya will lead a discussion on how and where to speak to hard-to-reach audiences, covering everything from demystifying social media to using images and video effectively; creating real-life connections; and building perfect partnerships.
THE ADVENTURE WITHIN: CHALLENGING TRAVELLERS FOR TRUE TRANSFORMATION
Founder, Extraordinary Adventure Club (EAC)
WHO: Ex-Royal Marine Calum Morrison has spent much of the last 25 years challenging himself in hostile, non-permissive environments across the globe. With the launch of EAC, he now encourages participants to truly challenge their own horizons with a minimum six-month programme combining coaching, mentoring and therapy with wilderness expeditions, tailored around their psychological make-up and developmental needs.
WHAT: As the term ‘transformational’ has been diluted, EAC’s expeditions provide real self-discovery and a new sense of resilience and confidence. Hear Calum explain why travel brands need to be confident and encourage travellers to take risks, draw on their reserves of strength and step into unknown terrain in order to facilitate long-term transformation and personal growth.
SNAP HAPPY: WHY INSTAGRAM SHOULD BE YOUR FAVOURITE NEW SALES TOOL
Consultant and Influencer Manager, Ego & East
Founder & Managing Director, Boutique Souk
WHO: Fashion and travel blogger Reem Kanj, the owner of the first female-led influencer management company, and Rosena Charmoy, the founder of special events business Boutique Souk and the creator of Poppy Delevingne’s viral bridal Instagram photo.
WHAT: Reem and Rosena will explain how to leverage Instagram as an exciting new sales tool for the luxury travel market. Learn how to create ‘moments’ that will place you on the bucket list of the 40% of millennials choosing their holiday based on how Instagrammable it is; create covetable content that will raise brand awareness and click through to room sales; and use Like2Buy technology to enable consumers to go seamlessly from ‘like’ to reservation.
TELLING STORIES AND SELLING STORIES: HOW TO COMMUNICATE WHAT YOU DO
Founder, Ben Schott
WHO: Ben Schott is an internationally-bestselling author, designer, and consultant and the writer of Schott’s Original Miscellany. Collectively, his books have sold some 2.5 million copies in 21 languages (including Braille).
WHAT: Ben will explore the challenge of communicating your business strategy and describing what you do professionally, offering creative and practical solutions on topics including moving from an elevator pitch to a conversation; distilling and illustrating complexity; finding your story; thinking inside the box; and communicating with passion and conviction.
MAKING SUSTAINABILITY SEXY: ECO-TALK THAT SELLS
Travel Editor, Tatler
WHO: Bouteco founders and former travel editors Juliet Kinsman and Holly Tuppen, plus Tatler’s current Travel Editor Fran Kellett
WHAT: This discussion will cover how to make your sustainability story sexy – and saleable. More than ever before, hotels need a little heart to inspire guests to book: the challenge is how to share these sustainability stories on social and as charismatic, compelling content in a way that will to convert into sales. Today’s luxury travellers crave guilt-free consumption and meaningful experiences, so they’re more likely to put their money where your mouth is if you can communicate your message in the right language and style.
OPENING WINDOWS: USING SOCIAL TO CREATE BREAKTHROUGHS IN YOUR BUSINESS
Global Manager, Social & Content, Tourism Australia
WHO: Tourism Australia’s Jesse Desjardins is well schooled in the art of social, leading the digital platforms that have made Australia the most followed destination globally.
WHAT: In this highly interactive session, he’ll teach you the principles and mindsets that create big strategic breakthroughs; namely, the separation of your business into BEFORE (getting people to the point of booking), DURING (incremental revenue generation) and AFTER (developing relationships) units. Jesse will use social media to study how a range of operators are already doing this using social media.
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