Back-to-back days of non-stop networking and late-night partying can leave even super PUREists on the verge of collapse. Luckily, Marrakech and its surrounds offer plenty of options for R&R. Rather than fly home exhausted, stay an extra day (or two, or three) and soak in the show’s wisdom over healthy meals, hammam treatments or a good old sweat session on the trails in the Atlas Mountains. Here are a few ideas for PURE recovery…
If you have half a day:
Sweat out the champagne that’s fuelled you through the show with a boxing session at Fellah Hotel. Located 20 minutes’ drive outside of Marrakech in the village of Tassoultante, the hotel’s sunken, open-air gym is dominated by a boxing ring. Lace up your gloves and hit the heavy bag or take a muscle-sculpting boxing class with a trainer (36 euros per person per hour).
Sitting down to a proper meal during a conference is a pipe dream. If you’ve lived off of espressos and party snacks the past three days your body is craving nutrition. Nourish yourself at Nomad, a hip café in the medina serving fresh salads, tagines and juices.
Working a show is a workout on its own. If your muscles ache from running to appointments (or dancing at parties), an ordinary massage won’t do the trick. Book a four-hands-massage at the spa at La Sultana and have two therapists work in unison to melt away knots and tension.
Spread across 1,800 square meters, the Mandarin Oriental’s spa is a destination in its own right. Relieve stress and relax your mind with the Berber-inspired Mour Akouch Journey. The three-hour therapy starts with a session in the spa’s marble floored, black-and-white-tiled hammam. A honey and ginger body wrap is followed by an argan oil head massage and the session ends muscle melting massage.
If you have 24 hours:
La Mamounia’s new Detox Day Pass is like a 24-hour cure all for burnt-out PUREists. The pass gives non-guests access to the ozone-treated pool and fitness pavilion (opting to snooze on the chaise rather than sweat on the treadmill is perfectly acceptable) and includes the choice of one of two new detox spa treatments. To compliment the therapies, chef Aurélien Poirot has developed detox lunch dishes like sea bass tartar and the bar is pouring health elixirs made with ingredient from the organic garden (1,500 MAD per person).
Take in some fresh air with Argan Xtreme Adventures. The family-owned cycling company offers both mountain and road bike tours for all ability levels. If you want to get your heart pumping while taking in some spectacular views, we suggest the Enter the Atlas Off Ride mountain bike excursion. Steep, windy climbs are rewarded with snow-topped mountain photo ops and the rocky descent takes you around beautiful Lake Lalla Takerkoust. Not only will you get a killer workout, but you can feel good knowing that AXS gives a percentage of every sale to Argana Association for Human Development (200 euros per person for a group of two).
If you have 48 hours:
A weekend-long Detox Cure package at the Selman is the ultimate reset. Detoxifying therapies including hydrotherapy, massage and algae body wraps will rid your body of toxins; aqua gym sessions with a personal trainer will whip you into shape; and the spa’s signature, vegetable-centric Biolight cuisine will rebalance your diet.
The oceanfront location of the new Four Seasons Casablanca allows guests to zen out to the sound of crashing waves or even paddle out for a surf session. Every Tuesday a staff member leads complimentary jogs at 6:45 a.m. along the Atlantic and around the Anfa-Superieur district. Once you’re warmed up, you can hire a private surf instructor or the staff can arrange board rentals for experienced wave riders.
Swap your stilettos and Oxfords for hiking boots and hit the trails of the High Atlas. Kasbah du Toubkal provides the perfect base – complete with genuine Berber hospitality – for you to get off the grid and reconnect with nature. Located just above the village of Imlil, guests can leave the Kasbah and take short rambles to observe local life or embark on more strenuous treks with a local mountain guide and full mule support.
Jen Murphy is a Colorado-based writer whose work has appeared in the Wall Street Journal, Outside, Men’s Journal and Departures.