IN IT FOR THE LONG RUN: DR DELPHINE KING ON THE SUSTAINABILITY JOURNEY

We spoke to Dr Delphine King, director of The Long Run, an international community of nature-based tourism businesses. She tells us how sustainability is integral to the future of tourism, and what steps travel businesses need to take to start making a noticeable difference.

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WORD-OF-MOUTH: HOW TO USE OFFLINE BEHAVIOUR FOR ONLINE GAINS

The new hospitality landscape revolves less around brands talking about themselves and more around people talking about brands. Enter offline activities, communities and collaborations as hospitality’s new marketing strategy.

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