WE CAN BE HEROES

1 -min. read It's that time of year again: we're back on the hunt for the ultimate heroes of experiential travel to crown at the PURE Awards 2016.

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WORK HARD, PLAY HARD

2 -min. read At PURE we believe great business and even better friendship go hand in hand. Our 2016 evening agenda certainly won't disappoint...

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ERIC DEMAY

6 -min. read Eric Demay from The Real Japan tells us how they managed to turn tragedy around with an inspiring travel project, and shares what being a PUREist means to him.

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COMMUNITY FEELS: MAY 2016

3 -min. read From kicking back in sunny Jamaica to taking a walk on the wild side in rugged Scotland, this month's all-new additions to the exhibitor guest list are nothing if not eclectic...

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ARE YOU EARTHCHECKED?

4 -min. read On National Earth Day we're encouraging the PURE community to get EarthChecked and make a small change that could Change Worlds.

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CARLY POTGEITER

5 -min. read We caught up with PUREist since 2009, Carly from Alaska's Within the Wild Adventure Lodges.

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PURE AWARDS: WINNERS 2014

7 -min. read The PURE community has spoken. From a truly outstanding shortlist, the winners of the PURE Awards 2014 have been announced...

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PURE Conference 2014: David de Rothschild

1 -min. read Environmental storyteller David de Rothschild tells the PURE audience about his grand endeavour to cross the Pacific Ocean on a boat made of recycled plastic bottles – and the lessons for our planet that he imbibed along the way.

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MATTER 2014: What We Learned

19 -min. read The most interesting insights into the high-end experiential travel industry from the inaugural MATTER seminar series...

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Pure Conference 2014: Meet the Speakers

3 -min. read For the PURE Conference 2014 we’re stripping back the superficial and revisiting the fundamentals of transformational travel: Real People, Unreal Experiences. Introducing our speakers, Pico Iyer and David De Rothschild...

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AN IYER FOR TRAVEL

13 -min. read We caught up with travel writer and philosopher Pico Iyer in a rare "moment of stillness" to hear his musings on travel, home, and how each contributes to our sense of self...

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1 -min. read Our community of like-minded mavericks push boundaries to create life-enriching experiences. Together, we are a movement that is transforming the sophisticated traveller.

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FILMING FOR SURVIVAL

9 -min. read Pioneering filmmakers, committed conservationists and co-founders of the game-changing Great Plains Conservation, Dereck and Beverly Joubert are quite possibly one of the coolest couples in experiential travel.

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THE HUMAN POLAR BEAR

5 -min. read Getting to know PURE Conference 2013 speaker, Lewis Pugh...

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THE POWERS THAT DIVE

6 -min. read Since founding PURE Life Experiences with Sarah Ball in 2008, there hasn’t been much stopping for Serge Dive. We caught up with him to get the latest...

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RACING WITH THE MAASAI

5 -min. read We caught up with movie star, conservationist and PURE Awards judge, Edward Norton...

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