HOW TO ACHIEVE INTEGRITY THROUGH EMOTIONAL CONNECTION

Creating a sense of place: far from following the emerging trend of generically revamping old buildings, in today's market, a hotel's architecture and design must live and breathe their own story and style, and ignite real passion in us. Because when it comes to people, it's all about integrity.

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WHY VISCERAL LANGUAGE IS THE NEXT BRAND-BUILDING TERRITORY

Symbolic, visceral and more closely linked to memory than any other sense, smell is a powerful brand language that convincingly conveys identity and differentiation; so why are many brands yet to crack the code of olfactive branding?

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