STRIKING THE BALANCE BETWEEN EMOTION AND PRACTICALITY IN MARKETING IMAGERY

8 -min. read What does your hotel photography say about your brand’s story? Not much, James Davidson argues. Dive into the narratives behind mind-blowing aesthetics to discover where to draw the line between practicality and emotion in marketing imagery.

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LOST IN TRANSLATION? THE IMPORTANCE OF STRONG VISUAL LANGUAGE IN THE GLOBAL AGE

7 -min. read Visual language: it's the brain-ache of high-end travel brands. James Davidson explores the importance of meaning and purpose behind a brand's aesthetic.

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