STRIKING THE BALANCE BETWEEN EMOTION AND PRACTICALITY IN MARKETING IMAGERY

What does your hotel photography say about your brand’s story? Not much, James Davidson argues. Dive into the narratives behind mind-blowing aesthetics to discover where to draw the line between practicality and emotion in marketing imagery.

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LOST IN TRANSLATION? THE IMPORTANCE OF STRONG VISUAL LANGUAGE IN THE GLOBAL AGE

Visual language: it's the brain-ache of high-end travel brands. James Davidson explores the importance of meaning and purpose behind a brand's aesthetic.

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