BE GOOD: THE STUDIO USING DESIGN AND MARKETING TO TACKLE CRUCIAL FOOD ISSUES

4 -min. read In a world emotionally unresponsive to the preconceived ideas of sustainability-obsessed hippies, Food Cabinet is a studio using sexed-up marketing language and design-led collaborations to successfully voice food sustainability issues.

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WHO IS GENERATION K – AND WHY SHOULD YOU CARE?

7 -min. read There’s a new buzzword in town. Forget millennials: Katie Palmer investigates why trendsetting brands should get to know Generation K – and discovers that age isn’t everything.

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WORD-OF-MOUTH: HOW TO USE OFFLINE BEHAVIOUR FOR ONLINE GAINS

4 -min. read The new hospitality landscape revolves less around brands talking about themselves and more around people talking about brands. Enter offline activities, communities and collaborations as hospitality’s new marketing strategy.

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HOW TO FIGHT ABOVE YOUR WEIGHT: TIPS AND TRICKS FOR MARKETING SMALLER LUXURY AND EXPERIENCE-BASED BRANDS

3 -min. read More choice and personalisation of media channels has allowed smaller, focused businesses — particularly in the travel and hospitality realms — the ability to fight well above their weight in terms of articulating their message, value, and attracting an audience. Read on for a few key tips to maximise your return.

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MATTER 2016: ACHIEVE

3 -min. read Hosted by individuals outside of the PURE community, ACHIEVE workshops will challenge you to make changes to your business, before showing you how these can be practically implemented. Check out the line-up here.

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SCREEN IDOLS

4 -min. read Filmmakers Jungles in Paris give their top five insights for creating a world-changing travel video.

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ON-SCREEN HEROES

2 -min. read Tourism Australia leads the way in engaging marketing with a new short film entitled 'Aboriginal Australia: Our Country is waiting for you'.

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