FES: WHERE COMMERCE MEETS RELIGION, MEETS THE WOLSELY CAFÉ IN PICCADILLY

Take a stroll through the streets of a Moroccan enclave like no other: where the business and religion realms collide; and where the designs are intricate and the lemon tarts, delicious.

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MIND OVER MATTER: HOW ‘THE ICEMAN’ USES TRAVEL AS MEDICINE

'The Iceman' himself took to the stage at MATTER today to enlighten PUREists as to how we can harness the power of the cold for the good of our health. Katie Palmer chatted with Hof to get the low-down on his 'Wim Hof Method' – and find out why he believes anyone is capable of performing such impressive feats.

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RELEASE YOUR DESERT SPIRIT WARDROBE

PUREists are wanderers and adventurers – bohemians more at home under the stars than a roof, free spirits happier expressing themselves in eclectic attire than stifled by the conventions of

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CHILLING WITH THE ICEMAN

Wim Hof, a.k.a. 'The Iceman', will be taking to the MATTER stage at PURE this September. We caught up with the (ice)man himself to find out why he hangs out half-naked in the cold and what we can expect from his talk...

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TRAVEL TREND #4: HANDS-ON

Hear Senior Editor at Condé Nast Traveler US Paul Brady give us his prediction for the next big trend in experiential travel.

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TRAVEL TREND #2: SAFE HAVENS

Get the inside track on what's coming next for experiential travel from Porter's Travel Director, Catherine Fairweather.

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TRAVEL TREND #3: BACK TO BASICS

Get the lowdown on emerging travel trends from freelance travel writer Debbie Pappyn.

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TRAVEL TREND #1: TRANSFORMATIONAL TRAVEL

Editor-in-Chief of Travel Weekly and Press Roundtable moderator Arnie Weissman gives his prediction for the next big trend in experiential travel.

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GIRL GUIDE, MARYAM MONTAGUE

Designer and long-time humanitarian worker, Maryam Montague, explains how her tourism-funded community project uses education and sports to guide girls in the right direction.

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SHOW DONE, SLOW DOWN

Back-to-back days of non-stop networking and late-night partying can leave even super-PUREists on the verge of collapse. Luckily, Marrakech and its surrounds offer plenty of options for R&R – check out these ideas for PURE recovery.

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BOUTIQUE SOUK

When in Marrakech, we know PUREists can’t resist adding to their eclectic collections in the city’s colourful souks; so this year we’re bringing the souks to you.

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MIKE MCHUGO

We chatted to Mike McHugo, co-founder of Kasbah Du Toubkal and Mountain Voyage Morocco, and board member of PURE charity, Education For All.

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WORK HARD, PLAY HARD

At PURE we believe great business and even better friendship go hand in hand. Our 2016 evening agenda certainly won't disappoint...

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HOW TO GET YOUR STORY TOLD

Each year PURE hosts some of the world’s most renowned travel press... This time, we decided it was time for them to give us some top travel tips: namely, how to catch their attention and get great media coverage.

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WORLD CHANGERS

Farhad Heydari investigates new ways our PUREists are Changing Worlds through truly unique experiences...

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HOT OFF THE PRESS

Graham Boynton investigates how to get your travel product noticed by the world's top travel editors, as told by them...

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REDEFINING RICH

Farhad Heydari hits the show floor to get our PUREists' take on how travel contributes to Living the Rich Life...

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Travel Writer and Philosopher Pico Iyer addresses the PURE Conference 2014 on the theme of Real People, Unreal Experiences and explores how travel can be life-changing...

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PURE AWARDS: WINNERS 2014

The PURE community has spoken. From a truly outstanding shortlist, the winners of the PURE Awards 2014 have been announced...

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PURE Conference 2014: David de Rothschild

Environmental storyteller David de Rothschild tells the PURE audience about his grand endeavour to cross the Pacific Ocean on a boat made of recycled plastic bottles – and the lessons for our planet that he imbibed along the way.

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