TINDER’S HORNIEST BACHELOR: WHY SUDAN’S DEATH REALLY MADE THE HEADLINES

5 -min. read Find out how, in the run-up to his death, the appearance of Sudan – the last male northern white rhino in existence – on Tinder and other high-profile multimedia platforms gave the news of the extinction of his species the reach it deserved.

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TRENDS MATTER: TRAVEL EDITORS REVEAL THE TRENDS THAT ARE BIG NEWS FOR 2017

3 -min. read Download our first ever trend report, featuring insights from the PURE Press Roundtable.

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PRESS GANG

6 -min. read Checking in with our press panel of experiential experts to discover what it takes to win a PURE Award.

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MAKE TONGUES WAG

4 -min. read Anouschka Menzies of Bacchus PR breaks down the tricky world of public relations.

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HOW TO GET YOUR STORY TOLD

6 -min. read Each year PURE hosts some of the world’s most renowned travel press... This time, we decided it was time for them to give us some top travel tips: namely, how to catch their attention and get great media coverage.

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HOT OFF THE PRESS

1 -min. read Graham Boynton investigates how to get your travel product noticed by the world's top travel editors, as told by them...

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MATTER: GO PUBLIC

3 -min. read Check out these highlights from Anouschka Menzies' discussion on why PR is relevant in today’s digital world, along with her top tips for maximising PR with a small budget and successfully hosting media.

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PRESS ROUNDTABLE

6 -min. read The concept was simple: take ten world-renowned international travel editors, put them in a room together, and see what happens. The results were fascinating: read on for the full guest list and to find out the top five experiential travel trends from PURE 2014's Press Roundtable

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