TRENDS MATTER: TRAVEL EDITORS REVEAL THE TRENDS THAT ARE BIG NEWS FOR 2017

3 -min. read Download our first ever trend report, featuring insights from the PURE Press Roundtable.

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TRAVEL TREND #4: HANDS-ON

4 -min. read Hear Senior Editor at Condé Nast Traveler US Paul Brady give us his prediction for the next big trend in experiential travel.

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TRAVEL TREND #2: SAFE HAVENS

3 -min. read Get the inside track on what's coming next for experiential travel from Porter's Travel Director, Catherine Fairweather.

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TRAVEL TREND #6: VIRTUAL REALITY

4 -min. read Founder of SUITCASE Magazine Serena Guen shares her predictions for how tech innovations will impact travel trends.

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TRAVEL TREND #3: BACK TO BASICS

4 -min. read Get the lowdown on emerging travel trends from freelance travel writer Debbie Pappyn.

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TRAVEL TREND #5: SHARING ECONOMY

4 -min. read Hear what Condé Nast Traveler China Features Editor Guannan Huang had to say at the 2016 PURE Press Roundtable.

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TRAVEL TREND #7: TRAVEL UNPLUGGED

3 -min. read Is anything really new? Hear Founder & CEO of Fathom Pavia Rosati's take on the next big trend in experiential travel.

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TRAVEL TREND #1: TRANSFORMATIONAL TRAVEL

4 -min. read Editor-in-Chief of Travel Weekly and Press Roundtable moderator Arnie Weissman gives his prediction for the next big trend in experiential travel.

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NATIONS SET TO VANISH DUE TO CLIMATE CHANGE

4 -min. read Small promises to help reduce climate change – like those many pledged at PURE 2016 – can be significant if taken on a large scale; especially considering that some may never walk on their own soil again.

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PURE’S PROMISE TREE GETS A NEW HOME WITH EDUCATION FOR ALL

2 -min. read Once PURE 2016 came to a close we transported our Promise Tree to a boarding house in nearby Asni managed by PURE's chosen charity, Education For All.

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REWIND THE VIBES WITH OUR POST-PURE PLAYLIST

1 -min. read We asked DJ Jared Dietch - the man behind this year's show soundtrack - to put together a post-PURE playlist to remind us of the good times.

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SPARK A REVOLUTION

2 -min. read Watch videos of the full SPARK presentations from MATTER 2016, all tackling the topic of Small Promises Change Worlds in under 4 minutes.

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SHOW DONE, SLOW DOWN

4 -min. read Back-to-back days of non-stop networking and late-night partying can leave even super-PUREists on the verge of collapse. Luckily, Marrakech and its surrounds offer plenty of options for R&R – check out these ideas for PURE recovery.

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TOP TEN MOMENTS FROM PURE 2016

4 -min. read In the year PURE switched into full festival mode, there were lots of moments to remember. In case you missed anything, here are our top 10 memories.

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CHANGE WORLDS CHAMPIONS: PURE AWARDS WINNERS 2016

3 -min. read Find out who emerged victorious at the PURE Awards 2016, brought to you by Tourism Australia.

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LEARN TOP 5 TAKEAWAYS: GILAD GOREN

2 -min. read Here Gilad Goren, President of Raleigh&Drake, gives us the low-down on his talk USER POWER: HOW TO MAKE USER-GENERATED CONTENT WORK FOR YOU.

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WEDNESDAY’S LINE-UP: SMALL PROMISES, POLAROIDS AND SOUK

1 -min. read After last night's excess, today is yours to slow down the pace a little with your free evening, as well as explore the surprises on our show floor.

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LEARN TOP 5 TAKEAWAYS: NICHOLAS MARCHESI & LUCAS PATCHETT

1 -min. read Nicholas Marchesi & Luke Patchett, Founders of Orange Sky Laundry, give us the top takeaways from their talk CONVERSATION STARTER: CONNECTING PEOPLE USING THE POWER OF CONVERSATION.

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LEARN TOP 5 TAKEAWAYS: CHRISTOPHER PALMIERI

2 -min. read Here Christopher Palmieri, Senior Manager at travel risk and crisis management firm Global Rescue, gives us the low-down on his talk SAFE NOT SORRY: KNOWING YOUR DUTY OF CARE.

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HOW SMALL PROMISES CHANGE WORLDS

2 -min. read We want our PUREists to recognise and use their power to commit to one of several small promises we’ve created to alleviate the strain on our planet.

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