MAKING IT MATTER: THE STORY OF PURE’S FIRST UN-CONFERENCE

7 -min. read Catch up on all the action from MATTER 2016, PURE's first collaborative un-conference. Spoiler: it involves balloons, bikes and lots of beanbags.

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TUESDAY’S LINE-UP: TATTOOS, AWARDS AND DANCING SHOES

1 -min. read With your imagination aflame after a day of idea-sparking debates and candlelit glamour, it's time to bring that inspiration to your first appointments.

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LEARN TOP 5 TAKEAWAYS: MIKE DAVIS

2 -min. read Mike Davis, Writer, Producer & Director at Atlantic Productions, on his talk STORYMAKERS: HOW FILM & TV DEVELOPMENTS ARE CHANGING THE WAY WE TELL STORIES.

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LEARN TOP 5 TAKEAWAYS: TESSUM WEBER

2 -min. read Tessum Weber, COO of Arctic Watch Wilderness Lodge & Arctic Haven Wilderness Lodge, summarises his talk COPING WITH CRISIS: FIVE STEPS TO REBUILDING.

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MONDAY’S LINE-UP: MATTER, SWANS AND LA MAMOUNIA

2 -min. read Our top three highlights and full programme for the first day of PURE 2016. For Monday, it's all about MATTER: but we have a few surprises up our sleeve...

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BE THE FIRST TO DISCOVER THE BRAND NEW BEYOND LUXURY APP

3 -min. read We've created the first ever dedicated Beyond Luxury app for the high-end travel industry. Here are 4 ways it's set to become your pocket essential...

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MATTER 2016: ACHIEVE

3 -min. read Hosted by individuals outside of the PURE community, ACHIEVE workshops will challenge you to make changes to your business, before showing you how these can be practically implemented. Check out the line-up here.

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SEEING SPARKS

2 -min. read SPARK will see the most innovative PUREists get on the main stage and tell the PURE community how Small Promises Change Worlds. Check out the line-up so far...

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MATTER 2016: LEARN

7 -min. read LEARN are forty-minute talks from individuals within the PURE ecosystem, containing insights that look at the experiential industry from a different perspective. Check out the speaker line-up...

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BOUTIQUE SOUK

3 -min. read When in Marrakech, we know PUREists can’t resist adding to their eclectic collections in the city’s colourful souks; so this year we’re bringing the souks to you.

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BOHEMIAN LIKE YOU

2 -min. read For 2016, PURE has a dramatic new dress code – read on or stick out.

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ANA CLAUDIA COSTA

3 -min. read Ana Claudia Costa tells the story of how she founded Porto Brasil Viagens at the young age of 22 – and what she's learned since then

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THAT FESTIVAL FEELING

2 -min. read PURE 2016 has a line-up of after-dark festivities imagined and created to blow minds.

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WHAT KEEPS YOU UP AT NIGHT?

3 -min. read We're giving our PUREists the opportunity to lead a conversation about 'overcoming the challenges of experiential travel' for DISCUSS at MATTER 2016.

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WILBERT DAS

5 -min. read Designer-turned-hotelier Wilbert Das explains his belief in 'localism' and reveals the hidden meaning in UXUA Casa.

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PURE AWARDS 2016: COMMUNITY ENGAGEMENT

4 -min. read Discover this year’s PURE Awards shortlist for Community Engagement and remember to vote for your winner by 12 September.

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PURE AWARDS 2016: CONSERVATION AND SUSTAINABILITY

5 -min. read Discover this year’s PURE Awards shortlist for Conservation and Sustainability and remember to vote for your winner by 12 September.

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PURE AWARDS 2016: CONTRIBUTION TO EXPERIENTIAL TRAVEL

3 -min. read Discover this year’s PURE Awards shortlist for Contribution to Experiential Travel and remember to vote for your winner by 12 September.

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PURE AWARDS 2016: TRANSFORMATIONAL TRAVEL

5 -min. read Discover this year’s PURE Awards shortlist for Transformational Travel and remember to vote for your winner by 12 September.

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PURE AWARDS 2016: MINDFUL DESIGN

5 -min. read Discover this year’s PURE Awards shortlist for Mindful Design and remember to vote for your winner by 12 September.

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