AN INSTA-DILEMMA: CONNECTING IN A DISCONNECTED SOCIAL LANDSCAPE

6 -min. read Harriet Whiting explores a social world beyond the veneer of Instagram’s picture-perfect images, and tells us why travel brands need to master the art of meaningful, authentic storytelling to stand out from the crowd and get travellers to connect with their offerings.

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WHAT TO DO DURING AN EXTINCTION

4 -min. read Ditch Beyonce and make like David Attenborough: that's Anton Crone's advice for helping to avoid the sixth mass extinction in the history of our planet.

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UNDER THE INFLUENCE: HOW TO USE INFLUENCERS

5 -min. read We catch up with Amanda Ho ahead of her MATTER talk about using influencers to drive content and ROI, delving a little deeper into what delegates can expect to hear.

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MEET OUR FIRST MATTER SPEAKERS FOR 2017

4 -min. read As the summer settles in, we're already thinking about Moroccan sunshine - and we're excited to be able to announce the first six of our MATTER speakers.

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THE EMPATHY (R)EVOLUTION AND THE BACKLASH TO AI IN TRAVEL

6 -min. read As artificial intelligence edges ever closer to Spike Jonze’s imagination, we’re losing the very thing that sets us apart from machines: empathy.

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SECRETS TO INSTA-SUCCESS FROM SAVVY INSTAGRAM STORYTELLERS

4 -min. read We asked some of our favourite Instagram storytellers to share tips on how to optimise your storytelling via the super-hot social media channel, from shooting the perfect photo, to why you should be paying attention to Instagram Stories.

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HOW TO FIGHT ABOVE YOUR WEIGHT: TIPS AND TRICKS FOR MARKETING SMALLER LUXURY AND EXPERIENCE-BASED BRANDS

3 -min. read More choice and personalisation of media channels has allowed smaller, focused businesses — particularly in the travel and hospitality realms — the ability to fight well above their weight in terms of articulating their message, value, and attracting an audience. Read on for a few key tips to maximise your return.

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MATTER 2016: ACHIEVE

3 -min. read Hosted by individuals outside of the PURE community, ACHIEVE workshops will challenge you to make changes to your business, before showing you how these can be practically implemented. Check out the line-up here.

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