MIND OVER MATTER: HOW ‘THE ICEMAN’ USES TRAVEL AS MEDICINE

7 -min. read 'The Iceman' himself took to the stage at MATTER today to enlighten PUREists as to how we can harness the power of the cold for the good of our health. Katie Palmer chatted with Hof to get the low-down on his 'Wim Hof Method' – and find out why he believes anyone is capable of performing such impressive feats.

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