WORK HARD, PLAY HARD
THE PURE 2016 PARTY AGENDA IS THIGH-SLAPPINGLY GOOD
At PURE we believe great business and even better friendship go hand in hand, so each year we create a plethora of opportunities for PUREists to have fun with their long-time industry pals and connect with a whole host of new ones. There’s a song that goes something like this: “There ain’t no party like a PURE Life party…” 🎵 – and our 2016 evening agenda certainly won’t disappoint…
MONDAY 12 SEPTEMBER
WELCOME PARTY AT LA MAMOUNIA
Yes, you read it right: this year, for the first time in PURE history, PUREists will join the likes of Winston Churchill and Princess Caroline of Monaco on the list of VIPs who’ve partied at the glamorous La Mamounia.
For 90 years La Mamounia has encapsulated the essence of Moroccan hospitality and attracted royalty, connoisseurs and celebrities to relax in an atmosphere that combines history with enchantment and luxury. And for PURE’s 8th Edition, we’re opening the show in style at this legendary den of decadence.
Get your network on in the flickering candlelight; saunter, drink in hand, through the Arab-Moorish-inspired gardens; feast on delectable morsels prepared by world-class chefs; and and be delighted by a secret lineup of fairytale entertainment. Not a bad way to warm up, right?
TUESDAY 13 SEPTEMBER
PURE AWARDS, BROUGHT TO YOU BY TOURISM AUSTRALIA, AND AWARDS PARTY AT SOFITEL PALAIS IMPÉRIAL, FOLLOWED BY THE AFTERPARTY AT SO NIGHT LOUNGE
Let’s face it: PURE wouldn’t be PURE without the Tuesday night party at Sofitel.. And this year it’s made extra-special by the introduction of the 2016 PURE Awards ceremony – even more reason to celebrate!
Renowned among veterans as the biggest blow-out on the travel industry calendar, the evening nonetheless begins in the most sophisticated of fashions thanks to the Sofitel’s unique setting and opulent décor, combining French art de vivre with the splendours of Marrakech. Take your time to peruse the incredible array of global cuisine and pick up a pick-me-up from one of the many bars surrounding the glistening pool (oh and trust us: save room for dessert…).
Later in the evening we’ll move through to SO Night Lounge, where the fun really starts. Shake your thang to the live band and get down on the dancefloor – this is ‘business’ bonding at its best!
THURSDAY 15 SEPTEMBER
FAREWELL PARTY AT …?
Now we don’t want to overwhelm you with too much exciting information all at once, so we’re keeping this one under our hats for now – stay tuned for an update very soon.
In the meantime, here’s a little reminder of how last year’s parties went down… (eeeeeee!)