THE WAY TO A GUEST’S HEART: HOW TO CREATE EXCEPTIONAL F&B EXPERIENCES
WHO: Eric Pateman is an award-winning Canadian entrepreneur with over 25 years of hospitality experience as a chef, restauranteur, artisan food retailer, food manufacturer, culinary travel planner, author, brand ambassador and hospitality consultant. He spends most of his time travelling the world speaking about culinary tourism; creating new culinary tourism itineraries and festivals for his own and clients’ brands; or consulting on private and public sector initiatives related to culinary tourism or food and beverage brands.
WHAT: No other activity engages clients more than dining, with most of them eating more than three meals a day – not to mention photographing and discussing their food on social media. Eric shares stories from his travels and discusses various ways to set your brand apart in this highly competitive sector – including what creates a memorable and effective unique selling proposition; how to create a brand story around food; and how to design food-focused packages.